Customer loyalty means fixed income, but above all, it means word of mouth and a new customer.
Let’s find out some tricks to turn our occasional customers into regular customers.
Now the kebabbari do it too! The classic “every 10 pizzas, I give you one” never goes out of fashion and invites the local customer to choose your pizzeria more often.
Another example is the accumulation of points for every euro spent, with the possibility of delegating the distribution of prizes to another company.
Equipped with systems to read the cards in your city and for Cashback: some customers do everything to save a few cents!
Discount coupons are also a great idea!
Loyalty: Custom Promotions (to all)
In my city there is a very famous bar in the center.
If I think about where to go to have fun in the evening or where to meet some acquaintances, it is the first place that comes to mind.
Prices are already cheap, but there was no time I went and they didn’t offer me or my friends something to drink.
Those bartenders really know how to make you feel special. This is exactly the point. I will have heard at least 3 of my friends who whisper “it makes me pay less”. They are the regulars, but I too am an occasional customer enjoying my discounts.
The promotions are personalized only in appearance!
Do the same: offer a limoncello at the end of the dinner or a chocolate beside the coffee.
The importance of staff to retain
There are bars where I wonder who the owner is. They all look so in harmony! The most unpleasant waiter for sure is not, because he does not care about the activity.
Your collaborators must carry your project. To achieve this goal you must be a true leader, one who drags, not one who commands!
Transmit your values as a restaurateur: kindness, availability and professionalism.
Your customers will feel at home and you can retain customers.
It is the key to everything. Never make people think of your restaurant as being too expensive or offering tasty food. Be remembered for your original dishes, or at least cheap but never low quality!
Stomachs are the tyrants of the mind. If I want a certain food, I will think of a specific place. He thinks he is the only restaurateur in the whole city to cook it. That’s why it’s important to be original!
By quality we also mean everything that revolves around service, not just the ingredients. Some places have a reputation for being slow to serve. Of course, if I have little time, those restaurateurs can forget about my money!