What is a business plan? Why is this important for your business? How is it done? Follow this guide and you will no longer have any doubts about it! Below are some tips for executing a perfect restaurant business plan.
What is a business plan?
The birth of a new entrepreneurial activity or any business project must be supported by a study, also called feasibility analysis, capable of describing the system of constraints and opportunities in which the company operates and of summarizing the contents and characteristics of an entrepreneurial project (business idea).
The study of feasibility takes shape in the drafting of a document: the business plan.
The business plan is necessary to access subsidized public financing and bank credit, as contains a series of economic-business data, on which to draw guidelines for setting up the business.
Once the business is started, the business plan becomes the guide for ongoing management.
However, it should not be considered an absolute tool, but a dynamic tool, adaptable to changes that occur inside or outside the company.
Although business plans can quickly become obsolete, they have a very high value if developed and used correctly.
Restaurant business plan
Learning how to make a restaurant business plan and a marketing plan will allow you not only to have a clear and effective project of your business idea, but above all to have the revenues of the first years of operation under control.
In fact, an investment does not always correspond to a return.
Unfortunately, some restaurateurs are exclusively concerned with the cost of the investment, without calculating the actual economic return.
To make a correct assessment of convenience, always keeping in mind the revenues compared to the costs is essential.
5 steps for a perfect project
1)Study the competition
The first step to take is to decide what type of cuisine to propose: regional, international, exotic, seafood or other.
At the same time you also need to analyze the market for the type of catering you want to do, making use of tools such as market research.
Next, you will have to worry about finding suppliers who are able to provide you with quality raw materials, suitable for the type of cooking you want to make and above all at prices that are not too high.
2)List investments
Kitchen machinery, cold rooms, ovens, hoods, various and small equipment, crockery, tables, chairs, tablecloths, cutlery, counter...
In short, make a list of everything you need and estimate how much it will cost you. Get a cost estimate from each supplier and then do the sum to see how much you have to invest.
3)Prepare the balance sheet
After you have estimated the amount of investments, you must specify how you plan to finance yourself, that is, you must analyze the financial coverage plan.
This document answers the question: How do I get money to set up my business?
It must be taken into account that in almost all cases, institutions do not lend 100 percent of the money needed to open a business.
So either you already have some money aside or you will have to find a partner (one thing does not exclude the other).
4)Do the income statement
Now you have to move on to estimating the management costs and the revenues you can obtain, that is, making the management cost coverage plan.
I operating costs to start a restaurant are all those you have to pay to purchase raw materials (i.e. food and drinks) every day, to support utilities, to pay staff, and to pay all administrative and/or commercial and general expenses.
Other costs that you will have to take into account are mortgage payments (fixed cost) and financial charges.
The costs you incur must be "covered" by the revenues you expect to earn from selling your meals, otherwise your profit will be negative.
Happy opening!
You might also be interested in: Digital marketing: 5 strategies for your restaurant.
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