Management. What does the profitability of your business depend on? What should we focus on? In this article I will bring to your attention some key issues for the success of your business, such as management.
1)THE CUSTOMER HAS ALWAYS REASON
Management
It may seem trivial to you, but this formula is everything in a sector with a high human factor such as catering.
This is why if you make a mistake with a customer's order, you have to act as sorry as if they had killed his cat.
According to Freud, people are united by a single great desire: to feel important.
Regardless of how compliant your customer appears to be, if you don't treat him with empathy and sensitivity he will harbor resentment within himself, a very bad enemy for your relationships, starting from the professional ones.
2)THE STAFF
You are exploiting your employees! And they you!
But seriously, how many of them have the ultimate ambition of staying next to you for the rest of your career? Unless your place is a prestigious chain of restaurants or luxury hotels, as soon as they find something better, the best ones abandon you.
Think about it: at least half of your waiters accept the job because they've been trying to graduate in anthropological and snack sciences for 7 years and a few months ago they started feeling guilty towards their parents.
Imagine that one of them fails yet another exam today and has a shift tonight.
You find the customer difficult and at the first strange request your employee, that is, the person who represents your restaurant, responds with a rude and pedantic tone.
Management
The feeling of resentment I told you about in point 1 has just begun, so from now on your customer will unconsciously look for other reasons to be legitimately dissatisfied. In the end he won't come back and won't recommend it.
This is an example to make you understand what influence staff mistakes have.
Not to mention when things mysteriously disappear from your inventory. In the latter case I would advise you to equip yourself with software like Ristomanager, in order to keep your stocks under control!
But what are the causes of your employees' incorrect attitudes?
-the environment is not stimulating
-you don't know how to inspire them
-they don't hear your cause
The solution for better management? Motivate them
Motivated staff are:
-kinder to customers
-you don't care
-they don't leave you in times of need
3)MANAGEMENT AND ORGANIZATION OF WORK
Let's analyze this point starting from the customer, since we have seen how important his role is for the success of your business.
He/She enters and can find himself in two different situations:
A) he/she is immediately greeted by a smiling and motivated waiter
B) he/she doesn't really understand who he/she has to ask what and waits for minutes standing and embarrassed
Finally sits down:
A) they find a ready table and give him/her the menu
B) the table still has crumbs from old customers
The moment of the order arrives:
A) if something is missing, the waiter suggests alternatives; orders arrive directly in the kitchen, thanks to the right software
B) the waiter is not sure what is missing and what is not; comes back after taking the order to warn the customer that his favorite dish is not available; in all this they haven't started preparing in the kitchen yet
The dishes arrive:
A) on time and together
B) late and wrong
Customers leave:
A) satisfied and with the desire to share with the world and on social media how much your food is worth place
B) with an anger to vent on all their friends
If you follow the first two points and a systematic organization of work, also thanks to software like Ristomanager, your situation will always be A)!!!
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