Food Blogger: Who Are They and What Do They Do?

Food blogger who is he and what does he do? In the catering market, many new figures have emerged recently. Food bloggers are part of a particular sector, often little recognized, such as food marketing, which is extremely important for a restaurant. But how can a food blogger help your restaurant? It's easy to imagine. These figures can sponsor your restaurant, taking photos, videos and reviews then posted on social media, which will have a wide consensus from the moment the blogger has a group of fans ready to follow his gastronomic advice.

But who is this figure? What does it do specifically? We will see it together today in this article.

Food blogger: who is

First of all let's clarify who the food blogger is. This term was born in America, and is nothing more than the union of two terms: food and blogger. So let's talk about a figure who keeps a blog dedicated to the world of food. In particular we are referring to figures passionate about food, restaurants and catering who dedicate themselves to everything relating to this type of world.

The term was coined in 1997 when Chowound, the first food and recipe portal in the United States, was born. Chowound is a showcase dedicated to food lovers and food par excellence, providing useful information on where to try certain dishes and what their recipes are.

In 2006, CNET Networks acquired Chowound and converted it into an online portal combined with a newspaper called CHOW. Once again, tracing the history of the world's first food blog, in 2008 CBS in turn acquired CNET Networks and relaunched the site to become CBS Interactive. The site reached 10 million monthly visitors during that time, forming one of the largest communities in food. peace.

There are different types of food blogs:

• Recipe blog;
• Food/Restaurant Review;
• Food and Travel, discovering the typical foods of the place visited;
• Beverage;
• Blog dedicated to photos and videos related to food;

What does a food blogger do?

To begin, I must say that to be called that, you need to open a thematic blog on food and maintain it in the medium term. This means having a certain consistency in posting and dealing with issues related to this sector. To be a food blogger, in fact, it's not enough to open social media and upload photos or videos of recipes. As we have seen previously, the term blogger is closely related to starting and running a food blog. Otherwise, you may be called an influencer when you become a food influencer on social media.

What are the main activities of a food blogger?

• Editing informative content useful to readers;
• Creation of visual content (photos and videos) connected to your blog, with which to provide a more in-depth contribution on the topic covered;
• Opening and managing social media, to relate to members of your community;
• Set of web marketing activities aimed at making oneself known (personal branding) and selling one's services;

What skills do you need to have?

To become a good food blogger you need to possess some skills and abilities:

• Having Passion for food, as well as knowledge of the subject and all its facets, competence in this regard is the main key to keeping a successful blog;
• Ability to communicate your style to the public. To gain consensus, it is necessary to be able to speak clearly about the topics you want to discuss;
• Knowledge of marketing and web marketing. Skills and competences in the Marketing and Social sector certainly cannot be overlooked.It is very important to be able to communicate persuasively while having a minimum knowledge of SEO and the most popular marketing techniques;
• Possible skills in web developing;
• Skills in the field of photography and video making, connected to the food sector;
• Entrepreneurial skills, useful to successfully structure your business;
• Human skills, useful in any working context to relate to all company stakeholders;

How is the food blogger useful to the restaurant?

According to Crisis: Living Together, Living Better by Coldiretti, 29% of Italians say they do research online to compare prices and quality of food.
These trends are changing the way we choose products, brands and restaurants. We always trust the opinions of strangers more than our own impressions, and we trust mainstream product brands.

An example: More and more forward-thinking restaurants are trying to ride the wave of the food-friendly era by leveraging social media, stimulating more word of mouth, creating “common threads” between the restaurant and its customers, providing recommendations and answering questions. criticism and praise.
Food bloggers give life to culinary trends, inform consumption through recommendations, reviews and recipes, and are opinion leaders in the world of food. The foodies, foodies, who say that food blogs are one of the most important sources of information, talk about culinary and restaurant choices.

So, it is clear that the food blogger sets trends. Obviously, if your restaurant is lucky enough to come into the sights of a successful food blogger, you will be able to draw interesting advantages from these forms of advertising. We are referring to unconventional types of advertising, which can however substantially help a venue to take off!

You might also be interested in: Food marketing: customer needs with targeting.

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