Food Service and Trends 2019

Let's see a list of 2019 trends related to food and catering: food micro-trends, new restaurant formats, news and digital opportunities.

Riding micro-trends can be useful to meet the needs and habits that fascinate users and future customers.

Restaurant formats, communication trends and digital marketing.

In 2019 the trend was an increase in spending on meals away from home (breakfast, lunch, dinner, aperitif but also take away).

The restaurant sector is one of the most innovative. It is a sector increasingly influenced by fashion. Speed and convenience characterize the demand for functional meals in conjunction with the possibility of socializing with convivial meals.

The world of social media is becoming increasingly important. The offer increasingly lends itself to the aesthetic side, conveying it through photos and videos.

Catering and technology

Catering

Technology helps improve the effectiveness of business management: self-ordering systems, mobile payments and much more have changed the way companies present themselves.

People book the table through the internet or app.

Attention to the environment and low environmental impact solutions have become important values for consumers.

There is a search for healthy foods and the need for transparency on the origin of products and their use.

Finally, the growth of street food continues.

The presence of restaurants on Instagram

There is a growing need to promote yourself through this social media to present your image, cooking philosophy, location and atmosphere.

Education in narrative strategy with the right visual and verbal language is necessary to create and transmit a strong and distinctive identity.

Influencer marketing to be told.

The myriad of influencers who eat, photograph, post and have their say as customers create a digital word of mouth.

The storytelling acquires a more authentic, loyal and, above all, credible aspect.

Sustainable catering and no waste!

The "disposable" is definitely dead. The identification of alternative solutions to build objects that do not damage the environment and educate people to act in a sustainable manner is the future. Hopefully, not too far away.

Costs are still high but with everyone's commitment and participation this problem can be reduced and resolved.

Reviews

Word of mouth will continue to exist but now takes on a different aspect. By using technology to your advantage you can:

• Analyze the data to understand the performance of your business, whether the customer was satisfied and how he got to know the restaurant.

• Relate with the customer in an innovative way using digital platforms and more.

These were some of the trends this year. Who knows what the next one will bring.