How to manage a restaurant's Instagram page. To be successful and increase the number of customers it is essential to open and manage an Instagram page for your restaurant.

The action we carry out several times throughout the day is to scroll through the Instagram home page - one of the most used social networks at the moment - and let ourselves be enchanted by the contents published.

What are the winning moves to increase your followers and turn them into potential customers?

How to manage a restaurant's Instagram page: Create the profile

How to manage a restaurant's Instagram page

It may seem trivial, but the first step is to register your restaurant on Instagram.

You are asked to enter:

• your username
• your password

Choosing the username is very important: no strange things, puns or confusing phrases. The ideal is write the name of the place: easy, intuitive and unique.

Uniqueness is the key to success! Always keep this in mind.

The customer must want to come to your restaurant because the experience you offer is unique, not repeatable elsewhere.

How to manage a restaurant's Instagram page

Insert profile photo and biography

How to manage a restaurant's Instagram page

After entering the username and the password, start to make your IG profile take shape by inserting a profile photo and a biography.

The profile photo can be the logo of your venue or an image that particularly characterizes it. REMEMBER: it is the first reference, together with your name, that a user will have of you.

The biography allows you to introduce yourself, in a few lines you must say:

1. who are you
2. what do you do
3. where are you from
4. where can I contact you
5. enter the link to your website or Facebook profile

Insert photos

How to manage a restaurant's Instagram page

After completing the first steps, the creative work begins.

Corners of the room, composition of the table, dishes prepared, presentation of the staff, the more situations you show, the more the followers will feel involved and will be encouraged to come to your restaurant.

The images must be of good quality, centred, with the right lighting, they must "satiate" the eye and care for aesthetics is mandatory.

Equal attention must be paid to the captions: you need to intrigue and enchant the reader.

In this case investing in professionals is an excellent choice.

Instagram Story

How to manage a restaurant's Instagram page

The Instagram Story are images and videos with a maximum duration of 15 seconds. This function can be used in multiple ways:

• show the preparation of the dishes
• show the behind the scenes of the kitchen
• interview the customers

to show scenes from the daily life of your establishment.

Influencer marketing

How to manage a restaurant's Instagram page

This last step is a tip for turning followers into customers.

It consists of inviting a public figure to your restaurant by offering him a lunch or dinner, who, in exchange, will make numerous IG Stories and posts advertising and recommending the place. It represents a way to involve the influencer's followers who, in addition to learning about your service and therefore getting to know you, trust the blogger's opinion and will be almost sure of finding an excellent product from you.

Instagram strategy for restaurants: best tips

Having an Instagram strategy to improve the business of your restaurant is a fundamental procedure.Being successful is the desire of many people but it is not always as easy as you think.

How to manage a restaurant's Instagram page

Always keep in mind that you need to provide an experience to all your users. Using the social of photos for your restaurant means giving the green light to people to enter your everyday world, taking photos, shooting excellent quality videos to post on your profile, using Instagram stories, being transparent etc... it is essential to try to involve visitors as much as possible while perhaps cooking or to tell little secrets in the kitchen.

The things you should especially pay attention to are as follows:

• Try to present the place where the restaurant is located as best you can; 100%;
• Allow the public a vision of the environment where you work;
• Communicate the atmosphere and try in every way to create relationships of trust and esteem.

Another valid tip to attract attention concerns the Instagram photos which must be of good quality.

Instagram for restaurants: how to take photos that attract customer attention

How to manage a restaurant's Instagram page

If you have a business, as already mentioned above, photos are essential and should absolutely not be neglected for any reason in the world. Indeed, contrary to what people think, you need to take excellent photos that are able to attract.

To take excellent quality photos we strongly recommend you follow the following advice:

• Do not take photos using Instagram: it is recommended to take them from the phone itself without using the social app, otherwise aim directly at a professional camera;
• Symmetrical images have a better;
• Do not opt for small or excessively distant subjects;
• Photos must be taken at 45 degrees;
• Use programs for photo editing on the web if any thousands;
• Concentrate your attention on a detail to describe the dish;
• If the dish has little volume it is better to take a photo of it from above, if it has too much from the front;
• Take without using the flash the natural light is best;
• Keep the same style for every photo you publish: all dishes must absolutely lead back to you.

Now you have everything you need to work and attract your Instagram strategy to get your restaurant off the ground.

Conclusions

Finally, to better manage the restaurant another valid advice is to use excellent management programs for restaurants. We personally advise you to focus on Ristomanager which to date boasts a lot of positive feedback and more. You can find it here.

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