Instagram and Food Service: Changes

Instagram and restaurants: In the past, no one would take a photo of the dishes in a restaurant. Nowadays, however, sharing your experience is a very normal thing. The change is tangible, especially in restaurant marketing.

The power of a beautiful image on Instagram now makes the difference. The simple and trusted word of mouth has changed dynamics.
The customer is attracted by a photo on Instagram, and then, possibly, makes a reservation. When he is at the restaurant, he will share his experience and someone else will research the restaurant. Instagram is our new word of mouth.

A restaurant therefore needs an attractive profile to attract users. We need to focus attention on dishes, decorations and services.

Instagram and catering

Modern customers are more interested in ingredients, nutritional values, presentation and of course flavor. The gastronomic world has become a family environment.
Instagram allows you to have direct contact with potential customers, fascinated by everyday chefs.

Instagram and catering: you want to experiment

Customers increasingly want to open up to new gastronomic experiences. .
This allows restaurants more freedom, versatility and innovation. All this helps increase profits. they innovate and it allows them to create new ways to increase their profits.

Restaurants are increasingly taking care of their presentations in order to have the best possible photo performance. The dishes become very colorful and are appreciated more in the instagram and restaurant universe.

When we talk about recipes, we are always looking for the latest trend to include in our menu. Even more so if it comes to satisfying both millennials and generation Z, born and raised in the world of digital sharing. They simply want to be surprised and then surprise their followers.

In search of the most beautiful space

Instagram and catering

By changing decoration and lighting, we try to conform to the visual codes of the social platform. Bright and natural materials, stone, marble, wood, bright metals, colored crockery, lamps with diffused light. The idea is to create amazement with beauty and originality.

Marketing within everyone's reach

Instagram and catering

Any company trying to make its way in the chaotic world of digital advertising can run advertising campaigns, with a reasonable investment. Food influencers and the media can also help small or medium-sized businesses. In this way, advertising becomes more democratic and accessible to everyone.

There are very positive prospects and restaurants should definitely invest in this type of advertising.

This photographic Social Network allows us to find inspiration and fuel our passions through images. It also allows us to establish contacts with people who share our same passion. When used in business, it is easy to see positive effects and increase customer base.

Restaurants, clubs, pizzerias, pastry shops use this platform to advertise. A company or individual who publishes content will have countless opportunities to attract followers who have a particular predilection for the sector of expertise of the user who published the content.

Instagram and catering: using it in the best way to attract customers

The sectors that have the greatest visibility on Instagram are fashion, beauty, sport, fashion, travel and obviously food.

Instagram and catering

Let's see some interesting data: First we want to provide you with some data that makes you think:

• 97% of liquor brands sell on Instagram;
• 58% of food enthusiasts on Instagram have a strong interest in cooking, and restaurants;
• 36% are more inspired to try new things thanks to Instagram.

Images and videos on the web are like sirens for Ulysses. They pique curiosity and desire.

If you have a restaurant, focus on the best you have to offer and share it. Involve your followers and communicate the essence of your place but also who you are!

First, an instagram business page is a must if you plan to sponsor your business

Next you will have to take into account that before obviously offering good food, you must offer an experience that your customers will love to experience, relive and share. Let them know about the new things you want to implement in your business and in the kitchen and always be transparent.

You will have to pay attention to a few things in particular:

• introduce the place where the restaurant is located;
• let your staff know;
• allow users to see the environment in which you work;
• communicate the atmosphere and create relationships of respect and trust.

Instagram and catering: photography

Instagram and catering

Try following these tips to always have beautiful and captivating content:

• don't take photos directly from Instagram: take from your phone, if you don't have a professional camera;
• no to those that are too far away or small;
• images must be symmetrical;
• use dievrse angles;
• use apps for photo Editing:
• shoot without flash and with natural light if possible (not with the light in the restaurant);
• keep the same style for all photo.

For format, Instagram image sizes are:

• horizontal 1080 x 566 pixels;
• vertical 1080 x 1350;
• 1:1 square with 1080 x dimensions 1080.

What to do to promote your restaurant?

• use Instagram Stories
• create Pic Contests on Instagram where you reward users who post the best photos;
• offer special offers;
• incentivise your customers to publish selfie by tagging your restaurant;
• create events;
• get in touch with Bloggers, Food bloggers offering them free meals in exchange for good publicity;
• contact Influencers ;
• use Instagram ads;
• enter the right Instagram food hashtags.

Hashtags are important to gain visibility and attract audiences who are part of your target audience.

You have a limit of 30 hashtags, but Instagram rewards consistency with the content, so fewer but good ones are better.

What hashtags to use?

Instagram and catering

Insert hashtags that highlight the territory and local products.
Use the hashtags that allow you to reach your ideal target.
Don't forget the trending topic hashtags, i.e. the hashtags that are popular in food, but don't overdo it.
Choose hashtags with various courses: for example some that have a course from 1 to 5 million posts, other hashtags with 100 thousand per million, then again hashtags with posts under 100 thousand. The important thing is to be consistent.

But what is the most famous hashtag in the restaurant industry?

Foodporn or the most popular hashtag ever. The exploration of Instagram is based precisely on the search for thematic photographs via hashtags. Consequently, it is essential to choose the right hashtags to make your way in the social network of images.