Italian Restaurants in Germany

Italian restaurants in Germany combine Italian taste and Germans' love for Italy. It would seem like a winning combination, however it is good to pay attention to the procedure to follow.

Find out what German customers are looking for

Italian restaurants in Germany

The world of commerce generally does not allow complete authenticity. Some exceptions will have to be made to the very strict Italian culinary rules to satisfy customers. It is necessary to pay due attention to local tastes and arm yourself with mental flexibility.

Italian restaurants in Germany: A long culinary history

The market in Germany is full of Italian restaurants who have been working there for many years. After all, the first Italian immigration dates back to the 1960s. The success of these restaurants certainly ensures the appreciation of our cuisine by German customers.

Italian restaurants in Germany, where to open them?

Germany is a rich country, but with different realities. Opening in one city rather than another makes a difference. What are the most popular cities?

• Hamburg is an administrative division and is the richest area in Germany. Opening here would allow you to try your hand at restaurants with excellent ingredients or even street food.

• Bremen: the same applies here too. It wouldn't be difficult to open a quality place.

• Bavaria: closest location to Italy, both geographically and culturally.

• Berlin would seem to be the ideal destination but the market is very competitive. Generally, here, you spend very little on eating out. Keep this in mind!

• Stuttgart presents itself with numerous of our compatriots established in the Made in Italy trade.

• Frankfurt is rich and also frequented by important people. Let's not forget the important density of banks including the European Central Bank.

The German customer who frequents Italian restaurants:

• Generally know the quality of our products;

• Requires medium/high level;

• is used to spending without excess.

The German Bureaucracy

There are three important points:

• VAT number: for your restaurant you can choose between a sole proprietorship, partnership or joint-stock company;

• authorizations for the food sector;

• legal and fiscal management of personnel: just consult an accountant.

What kind of restaurant to open?

Here are some possible ideas:

• Italian street food: pizzas, calzones, arancini, light fried foods;

• regional cuisine with DOP products and DOC wines;

• cooking for celiacs;

• pizzeria.

Italian restaurants in Germany: Business plan?

Planning before opening our restaurant is fundamental: from financial to furnishing, from the choice of suppliers to the offer on the menu and let's not forget marketing and competition.

A good business plan must include:

• The target

• A Study of the Competition;

• Marketing;

• Financing;

• Suppliers.

The language

Let's not forget about the language, which is very important if you want to open a business abroad. It can be learned in Italy in specialized schools, and also in Germany.

Conclusion

To open any business you need commitment and luck. Only in this way will it be possible to have the deserved satisfaction, as with everything.