Opening a Bar? 4 Good Reasons

Open a bar. Are you thinking of starting your own business to give your life a qualitative leap? Or have you already started a business in the sector and need to find some motivation? Here's some food for thought about the life of a bar owner and the benefits of opening a bar.

What would you say to someone who asks you why they should open a bar?
The benefits of being your own boss are endless. For starters, there is no limit to how much money an entrepreneur can make - and that includes me! Plus, I get all the glory too, as everyone loves bars more than ever these days (you know what). And speaking as someone with extensive experience owning their own business from start to finish, this may not come as a surprise, but running a bar comes with its own benefits outside of just cash flow.

The key to opening a bar is to limit the possibilities.
I know it's not what you're thinking, but your drink menu should be limited and simple with an emphasis on quality rather than quantity or cheap prices that will lead people astray when they come in looking for something new and interesting without having any idea where exactly their next shot is coming from (or how much those cocktails cost). It takes time to develop relationships between the bartenders and the patrons of each establishment; make sure everyone knows who works behind the counter so there is no confusion!
The first step would be to research all the local regulations.

The idea of entrepreneurship is intriguing. What if I told you, though - and this may seem unrealistic - that it is possible for not just some people, but everyone on earth, at some point in their lives, to own their own company on their own as entrepreneurs! There has never been so much opportunity as right now, with technology changing so rapidly and social media becoming such an important part of our culture, where individuals build brands through content marketing campaigns… And all without spending large sums of money like advertisers used to.

Why open a bar or restaurant?
The answer is simple: to make money. You work hard for your business, but it's never enough once you've made the decision and sunk all those resources into something - you need customers to keep your profit margins high. The best way I know to make sure people walk through those doors again (and again) every time - not only will they spend more this time than the last; but they will also tell their friends what an amazing place this was before!

Why would you want your own business, when it can be so difficult and time-consuming on the same days you sleep! But if there was ever something worth doing - starting a shop as an entrepreneur might be at the top of the list of things people should do in life (or at least while they're young).

Open a bar?

• 1. You're the boss

You don't work to make someone else rich. This means that if your business works, the first beneficiary is YOU. It's the right reward for taking on responsibilities, the most rewarding form of meritocracy that exists. Having the right ideas and the freedom to put them into practice is the perfect cocktail for enthusiasm. And more enthusiasm translates into more productivity.

• 2. You are a customer yourself

Everyone needs it, including you. Do you know at least one person who has never been to a bar? Excluding hermits, tramps and terminally ill patients (and they have probably been there at least once in their life), all other human categories are part of your target, characterized by a frequency of using the service of at least once a week. Opening a bar involves situations in which you open the door for the most varied reasons: hunger, cold, rain, primary need for a coffee or someone to chat with, hitting on the barista. But above all, the bar is the place of excellence for meetings, both work and with friends.You think you are selling coffee, croissants and sandwiches but in reality you are offering a space, which if you know how to adapt to the needs of a specific target segment, you will be able to create a substantial circle of regulars.

• 3. You live in Italy, that is:

-where the overall turnover of the sector in question exceeds 18 billion euros
-where every day 5 million inhabitants have breakfast at the bar
-the ninth largest consumer of coffee in the world, with an average annual expenditure of 250 euros per head (and guess who prepares the coffee!)
-the country where, despite the economic crisis, between 2011 and 2015 bars and restaurants increased by 10% in number

• 4. The advantages of being behind the counter:

-you don't need to go to the gym, since you're on your feet all day
-you can dress as you like
-you develop your creativity in the kitchen
-it's not an alienating job: you spend all the time among people and this allows you to learn about many human stories
-you don't have to move around meals

I hope the article managed to highlight the positive side of running a bar and, why not, gave you some positivity. See you soon!