The Latest in Food Service

News in catering. The fourth industrial revolution also arrived with some innovations in catering.

The demands for innovation and convenience, new technologies for managing operations and connecting with guests are closely linked to the exponential growth of this sector.

Restaurants attract more and more investment funds precisely because the restaurant sector is a safe and ever-growing sector. We are looking for brands that follow the trends and new needs of 2.0 customers and are competitive on the market. After all, as we know, the new generations or millennials consume many more meals out and represent the target audience to pay more attention to.

News in Catering: fast and casual

News in catering

Global foodservice provides increasingly rapid service. Out-of-home consumption is growing more and more with a value of 43.2 billion euros.

Chains in the restaurant sector are the ones who gain the most from this change in people's eating habits.

Classic restaurants are losing share as they do not update their offer nor their service. Consequently, in addition to being unattractive for the consumer, they also become attractive for potential investors. However, some innovations in the restaurant industry, namely hybrid concepts, are taking hold: fast casual. These activities combine a consolidated business model between the cost of raw materials and personnel with greater attention to news and customer interests, giving space to possible investors.

News in catering

News in catering: Technology

Technology increasingly allows "barrier-free" interactions: mobile apps, electronic payments, Wi-Fi, personalization of the offer.

Technology simplifies life not only for customers but also for the manager of a restaurant thanks to increasingly automated technologies thanks also to management software.

Difficulty in management?

Raw material and labor costs are increasing. Rents in good locations are always very high.

Trends

News in catering

• Deliveries are an innovative and convenient way to have good food delivered directly to your home and continues to have a certain appeal.

• automation, big data, machine learning, 3D printing, autonomous vehicles

The changing restaurants and cuisines due to these trends

Home delivery will become increasingly present especially as many people move towards city life. Restaurants will need to upgrade to accommodate these changes.

Voice ordering

Successfully integrating this technology is also a great way to gain publicity, however you need to make sure that the system actually works. On the contrary, inconveniences could occur and the customer could have to wait a long time for their order. Innovating means improving customer experience.

Customization

Generally too wide a choice can be frustrating for the customer. Self-order, app and mobile ordering kiosk options allow operators to offer options and maximize profits.

Lifestyle brand

News in catering

Marketing is redirecting its focus from demographics to psychographics. Ultimately, people buy what they can see themselves in. As a result, it will purchase a brand that shares its set of values and ideas.

Innovation in catering will also be present in neuromarketing, behavioral economics and sensory branding. We will buy things that will unconsciously attract us through a kind of sensory and psychological manipulation.

Standard restaurants have remained in the past. However, the future could force them to take some steps forward in a society where everything is always for sale.