Happy Hour: Tips

The happy hour is an excellent initiative to increase the profits of your business.

A moment of those that together with breakfast and lunch you earn more. Happy hour, however, requires a different type of service because, unlike breakfast and lunch, the customer wants to treat himself to a moment of pleasure. We have an aperitif to be with friends, socialize and have fun. Drinking becomes a simple side dish.

Making happy hour profitable therefore becomes particularly decisive.

Promote your happy hour

To promote your happy hour you need to take a few things into account. Unlike coffee, which the customer enjoys hastily and for which he chooses the nearest location, the customer, at the moment of the aperitif, will choose the location carefully. He also won't mind traveling extra miles if he thinks it's worth it.

The atmosphere is fundamental and must be communicated very clearly also and above all through new social platforms including Facebook, or review sites such as Trip Advisor, or even the photo sharing social network, Instagram. Having good performance or good reviews on these platforms can only help.

Let's not forget, however, the PRs. Kids, often very young, who, having a strong following, can attract many more customers to the place.

However, to avoid having bad surprises, you can turn to specific companies in the sector that operate in an organized manner and allow guaranteed success. We must point out, however, that their rates are much higher and think about how it is best to invest your money.

The buffet

The patrons will certainly be attracted by the most particular and appetizing but above all abundant buffets.

For this purpose, all the products such as:

• Pasta and omelettes, flatbreads
• Pizza and puccie
• Barley, spelled, rice
• Frying
• Focaccias, focaccias, sandwiches, crostini, bruschetta

Remember to organize the food and napkins, plates, forks well so as to distribute them equally in different parts of the table.

Have imagination and you will make your dishes interesting but organize everything in the right time so as not to end up with water at your throat and zero ideas.

Happy hour: craft beers and cocktails

New trends have changed the world of aperitifs, broadening customer choice:

• Cocktails

• Ready to drink

• non-alcoholic

• Wines

• Beers

But what are the most popular and requested aperitifs at the bar?

• Spritz

• Mojito

• Caipirinha

• Long island ice tea

• Moscow mule

• Martini

• Manhattan

• Bloody Mary

• Margarita

However, imagination is important and customers always want to be amazed. A good bartender must be able to experiment with new and interesting combinations.