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MICROBREWERY WITH BREWPUB

MICROBREWERY WITH BREWPUB

Microbrewery with brewpub. A microbrewery and brewpub is a brewery that features both on-site production and serves food. One of the main attractions, which make them popular with tourists in particular, are their beers sold at cellar doors or specialty bars in all cities of Italy, as well as wines produced locally from vineyards around Tuscany.

When a brewery is more than just a place of production, it becomes a place where beer is also served and consumed inside the adjoining room. We're talking about a microbrewery with brewpub.

A microbrewery and brewpub is a small, artisanal business that produces customized beers for locals and visitors. This type of establishment often has a taproom on site, so you can enjoy your favorite beer as soon as possible!

These breweries pride themselves on their distinctive flavor profiles created by combining traditional ingredients in creative ways to create something new every time you taste them!

Microbrewery with brewpub

They are typically smaller than macro breweries, but can still produce high volumes of delicious beer in multiple styles to satisfy any palate! These often contain more flavors and less sugar than larger breweries, making them ideal for those who like variety or want healthier drinks!

Microbirrificio con brewpub

THE new craft beer business model was born in the United States  as a brewpub. This is a place that produced its own beers and sold them in the pub or restaurant. These are small, local breweries that have been popping up all over America since 1978, when Massachusetts legalized them long ago! The idea was to create locally sourced food alongside drinks made from scratch on site by dedicated employees with a passion for what they do – just like any good restaurant should do, but without having all these annoying waiters interrupting your meal every 10 minutes asking if anything needs attention or telling you of some other equally forgettable distraction nearby.

Some breweries arose to specialize in very particular styles.  Like sour beers or Imperial Stout and they became cult breweries. Some breweries were born to specialize in very particular styles. Like sours or imperial stouts, they have become cult breweries, willing to do anything in the cause of niche beers with a dedicated following who will come out if necessary just to get them!

But they didn't always start with the attached restaurant project. This would also have required "more normal" beers and a production effort away from the "core business".

In any case, the tap room is always foreseen for direct sales.  The “classic” business model of the brewpub remains the most popular one for the brewery that decides to open.

What are the reasons for this setting?

Having a direct sales channel can immediately ensure an outlet for the production of the plants. This without the need to jostle to find your own space in a market that can be quite crowded and competitive. Having a direct sales channel can be the best way to ensure plant production.By bypassing the middlemen, you are able to sell directly and quickly, which in turn means more money for your company's bottom line!

Furthermore, direct sales obviously allow much higher profit margins.

Selling your own beer in your own establishment also has an undoubted qualitative advantage: it allows you to control a supply chain that ends in a single place and to always propose a product with maximum freshness and quality.

Microbrewery with brewpub: What are the limitations and disadvantages ?

Mainly the costs are higher than the investment for the production plant alone.

Setting up a brewpub means adding the expense of a real venue, with cost items such as rent, kitchen, fittings and staff.

Creating a brewpub means adding the expenses of a real place, with cost items such as rent, kitchen staff and other necessary ingredients.

Opening your own brewery may seem expensive at first, but once you figure out what's needed for the setup (space), food service providers can help cut down on some costs by providing catering services or taking out their trash if they know that's where customers will go after eating at their place!

Undoubtedly these factors may have decreed the lesser success of the brewpub model in Italy: the risks on invested capital are greater since it cannot be taken for granted at all, as can happen in the United States, of finding the place full.

In Italy there is a lower propensity to dine out and generally go out, the per capita income is lower and the places where it is more likely to be more successful, medium-large cities, also have higher costs.

In the United States it is quite normal to find brewpubs and restaurants in general quite frequented during every day of the week and over a wide span time.

In Italy the personnel cost for taxation and contributions, is much higher and the flexibility much less.

A brewpub microbrewery requires a lot of staff.
The number of people needed for such an establishment may vary depending on what they specialize in and how many visitors enter their tasting room.

In the classic tap room, conceived as a place where it is possible exclusively to drink, there is no kitchen and the service is also essential, carried out exclusively at the counter. Classic tap room times typically range from mid-afternoon to early evening .

Probably in Italy there is little custom for an enjoyment of this type and at these times, something that in our country could be called more or less an aperitif.

We added then the snacks and the Tables to facilitate the management of order personnel   yes are equipped with an excellent management software, to reduce the expense of staff commitment in additional actions to the service and to avoid the risk of making errors or oversights.

Always recommended Ristomanager .

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Written by

Stefano Basile

Founder of Ottobyte | Software Developer

Stefano Basile is an entrepreneur and software developer with over 15 years of experience in business and restaurant management. Founder of Ottobyte, he has dedicated his career to developing innovative software solutions for restaurant management.

Learn more about Stefano

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