How to open a creperie

Open a creperie. The market of crepes can offer good profits, especially on the costs to open a creperie are not too high, but always based on the size you want to achieve, so you have to take into consideration the reference market and the customers you want to reach as any other company does; you can find creperies in shopping centers with colorful and well-structured kiosks as well as people selling cracks in fixed or semi-itinerant sales points. Of course, in each country or region the regulations change, but it is advisable to be aware of them before starting this type of activity.

Opening your own creperia could be the perfect business idea. You will find that buying equipment and materials is not too expensive, as well as renting a commercial kitchen space in which to cook at least five hours a day (the typical working day). If you have excellent culinary skills or a lot of experience in preparing food, then it may not take much longer than average before opening the store!

Open a creperie

How can you get rich in the crepe market?
Sweet, soft and tender crepe is a luxury treat that everyone loves. And it has made the luck of many people over time – because these pancakes are so popular! But how do you make money by selling this delicious food.

How to open a creperie

Of course in each country or region the regulations vary, but it is advisable to be aware of them before starting this type of activity. You can opt for a walking creperia or a creperia in franchising, in short, whatever your need you can give free rein to your imagination and creativity by opening a similar activity.

What you need to open a creperie?

An advantage of this type of activity is that the important part is only one, the plate where the crepes are cooked, both the salty and the classic sweets need to make a high quality product, without having any additional staff, all that you will want to add to develop your concept of work, it will be according to your possibilities, the place where you are going to realize and the market that you will have to cover.

Opening a creperie allows you to offer products with little investment, and at the same time offer a wide variety of recipes for crepes, thanks to the many types of condiments used today, from milk, jams, chocolate blends, fruit or binds between their different flavors, etc.

The importance of the right crepes equipment

Open a creperie

To create your own restaurant for crepes, you must always take into consideration several factors. The processing machines are variable in their sizes, prices and production capacity, but the basic operation is always to prepare the batter according to your ideal recipe and use the dish  to cook the product and then fill it with the chosen condiments from the customer.

When you purchase the equipment you must take into account the types of crepes that are going to be  produced, the size of your company and the added services, since these products are present in ice cream parlors, traditional restaurants, cafes, in short any catering activity and recreational can adapt to serve this exceptional dessert.

How to open a creperie

Open a creperie

A crepery can be a great source of income. The product made is a real delicacy and allows it can be enjoyed in many different types depending on the tastes of customers. It is a type of club that will ensure success if you know how to manage at best. In order for this business to produce profits it is necessary to manage it in the best way trying to offer customers variety and quality. I mean, if you abide by these rules, success will be assured.

Another factor to consider is the location of the same. It is advisable to opt for a strategic location located in a central area where passers-by can meet. Another advice is to carefully choose the opening times consider what the most affected time slots can be.

How to open a crepery in franchising

Open a creperie

Opening creperia could be a great business idea especially if you decide to opt for creperie in franchising. This possibility could offer much more certainty in spite of other possibilities because, in case you are undecided about everything related to the marketing and advertising aspect as well as the image of the local, it will be possible to refer to the already known brands.

In this way you will have a support regarding an important section of the aspect of the management of the activity. In this way, we will also benefit from certain issues such as everything relating to the processing of files and, above all, access to files. So to start creperie franchising you do not need to be a great expert in the field. The formula of the sales account supports very much such entrepreneurs who will enjoy an important support regarding various issues.

Read also: How to prepare a good cake with honey

How to choose the right place to open a restaurant

One of the most important steps in opening each new activity is to choose the right place to open a restaurant. The next step in the process is to decide whether to rent a space or purchase it.

Right place to open a restaurant. Depending on where the commercial space is located, you can not have any other options besides renting or leasing. And if this is the first time, renting is not so bad in choosing the right place to open a restaurant – at least you will not find yourself with a huge mortgage to pay if things do not go well.

Selecting the right location for your new restaurant is one of the most important decisions you will make, because it will have a direct impact on the success and profitability of this entrepreneurial adventure
The first step in opening any place to eat should always start with choosing where best suits their needs. You have to consider several factors when making such choices, including accessibility (how easy access could be), traffic flow around certain areas that can affect both the availability of parking, but also visibility from potential customers looking out the windows while driving down the streets.

Right place to open a restaurant

Depending on where the commercial space is located, you may not have any other options than renting or leasing. And if this is your first time, renting is not such a bad solution to choosing the right place to open a restaurant – at least you won’t have a huge mortgage to pay if things don’t go well.

In any case, there are several factors to consider when choosing a space to rent open for a restaurant, including the physical location and space available, the duration of the lease, and the available funds.

 right place to open a restaurant

What comes first, the restaurant or the space?

Right place to open a restaurant

There are some catering concepts to keep in mind, and space is built around those concepts. This is the case, for example, of restaurant chains such as Ca’puccino or Rossopomodoro.

They are built from scratch, all with the same specific structures or graphics. In this way, there is consistency between multiple locations, and the strengthening of the company’s corporate brand.

Other restaurants are created on existing spaces – their peculiar characteristics are optimized and tailored to have an enviable position. Think of your favorite restaurant in the center. Probably the building with its spaces was already there, even before the restaurant. The owners of the restaurant therefore had to work with the current dimensions, construction silos, etc …

Since most people are not possessing enough money to build a new restaurant from scratch or to become part of a large chain, most part end with using option two – that is, restructuring an existing space.

How to rent a restaurant

Right place to open a restaurant

So, once you find the perfect space, the temptation to sign on the dotted line is strong, to get going.

In reality it is not a good idea to accelerate events. First of all, you have to check if the space can be used as a restaurant, for example if you are allowed to sell liquor in it. In some cities, there are still prohibitionist laws in force that limit the portion of alcohol altogether or if a restaurant is located at some distance from a school or church. Once it is established that the space allows the opening of catering activities, it is necessary to evaluate whether it is able to host a real restaurant.

It’s big enough? Go to the historic center of any big city and you will see some small restaurants crammed into spaces just a little bigger than a corridor. Thus, having a larger space is not always better.

Right place to open a restaurant

However, if your project requires a minimum of 100 seats, and the space allows you to have only 25 seats, at that point you will have to try to speed up the service offered. And then there is the question of who will pay for the renovations. Will the landlord pay for the installation of a cold room? Or the new anti-slip flooring in the kitchen? Or will you be responsible for the full amount? Always consider all these concerns before signing a lease with confidence.

How can you afford it?

The most important factor for choosing the right place to open a restaurant is your budget. If you find a prime location in an old town, it is likely that the rent will be higher than a less desirable location, like a mall parking lot. Just like buying a home, you need to be aware of your money available.

Consider also how long the lease will be in place. A five-year lease is quite common in the business world. However, if the restaurant closes after a year or two, you will still be responsible for paying the rent for the next three years. If a potential landlord is not willing to negotiate a shorter lease, act with the utmost caution, and move on to the next space.

Read also: How to choose the best table for your restaurant

How to open a small restaurant.

Small restaurants have many advantages over larger establishments. Small restaurants offer an immediate environment and comfort and are ideal for a concept like a bar or bistro. They require less start-up capital for equipment, less personal maintenance, and cost less in terms of services and maintenance. Even with a small amount of seating, smaller restaurants can still produce substantial profits. Choose the right location for a small restaurant.

small restaurant

No matter how big a restaurant is, if you are thinking of opening, position is one of the most important factors (if not the most important factor) is  to consider. Not every available space is right for a restaurant. A good restaurant location is harder to find . What may look like the perfect place to say is  a brisk pedestrian street in the heart of Downtown that  can turn out to be a real disaster. At other times a place that one could never think of opening a restaurant – like in an old factory in a former industrial park is a success.

Planning a small restaurant

Very small dining rooms, offering instant intimacy, can be a bit of a puzzle when it comes to fit in all the necessary pieces. The dining room, no matter what kind of concept you are planning, is the heart of your restaurant. A typical restaurant design dining room includes seating, waiting stations and storage. While it may be tempting to cram more seats into the dining room that is convenient, this only results in poor service, which makes it difficult for staff to maneuver between the tables and difficult for customers to enjoy their meal.

The general rule with creating restaurant tables is that each table should be between 24 and 30 inches apart. You can consider restaurants huts as an option pace in your savings dining room. Just like restaurant chairs, cabins available in a variety of shapes, sizes and colors.

Some tips to open small restaurant

Is there anything better than a cozy little restaurant? This is the place for you if convenience and atmosphere are key factors in your search for a good destination to eat. With these advantages at hand I’m sure any type or kitchen will be welcomed with approval!

small restaurant

The small restaurant has many advantages over the bigger one. A smaller place means that you can offer immediately what you need, both through the environment and ease of service – and these kind of places also specialize in bars and bistros!

The size of your business is a factor you should consider when deciding which restaurant to open. Although it is essential for any company seeking to grow or take new initiatives, small businesses also have many advantages over large companies – including more intimate culinary experiences in which customers feel connected with their friends and family in ways they may not have in another venue; this increased sense of connection creates a high loyalty of customers which results from the fact that people love what is offered (food!).

The location

A small room will have a more personal feel than one that serves hundreds or has extended decoration costs for the same space, because you can be specifically tailored to your needs as a single customer without being confined by square footage limitations imposed on them by external sources such as owners who would not allow additional areas beyond their current capacity due to leasing contracts already signed.

The location is one of the most important factors to consider when thinking about opening a restaurant. Not all the spaces available will be good for your business and it takes more than choosing an ideal location like busy streets or near tourist attractions; sometimes even places off the radar can be successful if they have character!

The dining room is the heart of any restaurant. This space should be designed with comfort and ease in mind, not just how many people can stay at once! A typical design includes seating options for guests as well as storage areas that allow staff members easy access between tables when needed without blocking the flow of traffic through your establishment.

How to succeed

The small barrel is a great starting point if you want your restaurant to start and work. With only one or two seats, select staff who can provide impeccable service in an area of this type and at the same time be able to move easily when needed – this will also be necessary for the positioning of the tables since there is not much space left after everything has been arranged well!

With a small restaurant, you need to get organized and make sure the staff is able to move around easily. The space should not be too cramped so it is best if there are enough tables or space for everyone who wants to dine!

Take a look at: How to manage a restaurant with bar.

Buy a restaurant or open one of your own?

Buy a restaurant. With the economic decreasing, more and more displaced workers are changing their career and going into business for themselves, including opening their own restaurant. However, even before the recession, a mass of restaurants tends to come and go within the first three years of opening. A restaurant sometimes closes shop, and  other times it will change hands, with new owners who can keep the name, menu and the current concept or  to change everything.

buy a restaurant

Buy a restaurant or open one. With the slowdown in the economy, more and more displaced workers are changing careers and getting into business for themselves, including opening their own restaurant. However, even before the recession, a mass of restaurants tend to come and go within the first three years of opening.

Buy a restaurant

The smaller a restaurant, the more intimate and personal it can be. A small space means you won’t have to worry about being overwhelmed by customers or being distracted by noisy conversations between other customers in your vicinity, as often happens in larger restaurants where there is still not much privacy for conversation!

Buy a restaurant or open one
Should I buy a restaurant or open my own?

A successful restaurant is a great way to make money, meet new people and serve your community.

There have been many studies that demonstrate the benefits of opening your own restaurant. Starting a business like this can be very successful, and it could make you money too!

Buy a restaurant

How much does it cost? The initial start-up costs are high, but once you get the hang of it they are quite easy: sitting at one table all day makes financial sense! You also don’t need to cook or clean, so if you don’t care then think about it, because what’s good about being responsible when everyone can do these things on their own more cheaply, right? What about the tips and salary ratio between managers/chefs bartender server cocktail maestros, dishwashers, cooks, etc.

Are you looking to buy a restaurant? If so, how much is the business worth and what is your roadmap for putting it into operation. This decision will depend on many factors, including the location of the potential site and the competition of other nearby restaurants once opened! What do I need before buying my first property or building a space in an existing facility with necessary renovations, such as the kitchen equipment required by law (these things can add a significant cost), etc?

buy a restaurant or open one
There are pros and cons to buying an existing restaurant or taking over a previous restaurant space. If you are considering opening your own restaurant or buying an existing restaurant, consider the following:

There are pros and cons for buying an existing restaurant or taking over a previous restaurant space. If you are considering opening your own restaurant or buying an existing restaurant, consider the following:

The pros of buying an existing restaurant

It’s a turnkey operation, more or less. While you can choose to make some changes to the menu or overall restaurant design, an existing restaurant is fine. In theory it has shown that this is a profitable business. You dont  need to worry about what kind of equipment you have,

You should buy, or design an effective dining room. It’s all done for you. Depending on the final price, buying an existing restaurant can be much less expensive than starting a new restaurant from scratch.

The bank or owner (or whoever owns the equipment) may be more willing to cut a deal of their inventory, as well as fill the space with a tenant, leaving room for negotiation. But before signing anything, ask yourself this important question:

Why does this restaurant have to go out of business?

Was it is the place? Service? The food? A combination of all three? If you are dealing directly with previous owners, they may not be entirely honest about why they chose to close. Nobody wants to admit their business is a failure and they need to get off this   sinking ship.

Once you decide to rent a previous restaurant space or buy an existing restaurant, do your job.

Part of your business plan should be a detailed budget, which describes how much cash you need to make to cover all overheads. If you are planning important changes, how are they going to cost? These must be accounted  in the first start-up capital.

Read also: How to choose the right place to open a restaurant

How to contain the costs of the menu: 3 solutions.

Contain the costs of the menu. It is estimated that the catering sector makes 6,000,000,000 euros in turnover, yet for every dollar earned, more than half is spent on labor, supplies and repairs. So, it’s no surprise that restaurants are not known for their profit margins and breadth. Keeping an eye on menu costs can translate into significant savings over time for any restaurant.

By carefully monitoring the costs of food, portion sizes and kitchen waste you can save money.

Contain the costs of the menu

By evaluating all these elements it is possible to create a menu that is well organized, correct and inclusive. In short, for the success of a restaurant business it is necessary to evaluate a number of issues so that everything is well prepared. Being able to deliver the success of this type of process is not very simple. There is a need for a thorough basic analysis of many issues. First of all you have to evaluate what type of product you want to provide to your customers. Starting from this speech you can choose the best price for each dish. Furthermore, making a proper analysis of the competition in that specific sector could be just as functional.

Contain the costs of the menu

Contain the costs of the menu

The cost of food refers to how much a restaurant pays for it, before any additional costs of preparing and serving are added to the final price. For example, a single egg can cost five cents, but this does not mean that a restaurant can sell an egg for five cents. OR

double its cost and sell it for 10 cents. In order to make a profit the cost of that egg needs above not only its cost of food, but also the costs of preparation. All of these costs must be covered through every sales restaurant, which is why cost of food is so important. Some items, like eggs and potatoes, have great food costs; they cost very little for purchase and can be sold for a much higher price. Others, like meat or fresh fish, are much more expensive.

Contain the cost of the menu
Contain the costs of the menu

Contain the costs of the menu

The general rule is that the food cost should not exceed 30% of the menu price

Keep portion sizes under control

Another area that restaurants can save money is through portion control. Making sure that every meal served has a consistent size. Using uniform plates with dimensions for each menu item can also help the parts stay consistent. If you are opening a new restaurant, creating a cooking manual with details on menu portions will help the staff.

Or you can decide to double its cost and sell it for 10 cents. In order to make a profit the cost of that egg needs above not only its food cost, but also preparation costs. All these costs must be covered through every restaurant sales, which is why food cost is so important. Some items, like eggs and potatoes have great food cost; they cost very little to purchase and can be sold for a much higher price. Others, such as meat or fresh fish are much more expensive.

Contain the costs of the menu

 Based on the basic products that are used for the preparation of the dishes of the restaurant in question you can perform a complete analysis of what are all the rules for organizing a perfect and functional menu.

Minimize Kitchen waste

Each ingredient in a restaurant kitchen should be used in at least two or three menu items. For example if you offer a California burger with fresh avocado, you should incorporate avocado into other dishes on the menu. Otherwise, you risk a case of avocado.

Read also: Food cost calculation: what is it and what is it for?

How to improve a restaurant’s customer service.

Here are four simple steps for great customer service

Improve the customer service

Improve the customer service of a restaurant. Here are four simple steps to improve the customer service of a restaurant. What are we talking about? When we talk about customer service we text a series of operations carried out by a prearranged area, which is attentive to listen and meet the needs of the customer in any situation and context. We are therefore talking about a type of service that must be better organized so that it can guarantee success and satisfaction to its customers.

Customer service is more than just a smile and pleasantries. It is about showing appreciation for those who choose to do business with you, so reviews are becoming increasingly important in today’s market – especially because companies can lose their reputation quickly due to unwanted advertising or offensive content online! Let me take you through some of our favorite companies that understand this concept well…

A catering service is perfect when the customer leaves the restaurant completely satisfied. How many times does it happen in your business? 

The truth is that getting everything to work every day during service is a complicated but not impossible challenge. There may be problems with a supplier, during the morning meeting or a waiter may get sick or damage a product. However, the important thing is that customers can live a good experience regardless of the unexpected.

Customer service

  1. Your Restaurant Staff

The first step for great customer service is your restaurant staff. A well-trained front of the house staff will keep customers happy and get them back for more. Good waiters are among the best talent in circulation. They are friendly, but not annoying.

Your staff ( Staff ) must be honest, reliable and able to work as a team. Organizing and setting up a good team of waiters is very important because in this way you will be able to make the best service to your customers. Being able to count on helpful, polite and kind waiters is very important. In this way you will remember more easily a particular restaurant and you will decide to return more often.

Customer service

  1. Customer complaints

The next step is one of the most important because it will help you deal with customer complaints. Things are destined to go bad once in a while, food is burned, orders are forgotten in the middle of a tip of dinner. No matter the reason for the complaint, the important thing is to try to please the customer. You should recognize that yes, there was a problem, but it is not what you should expect from your restaurant

  1. show their appreciation towards customers

Actions speak louder than words, and this is certainly true for customer appreciation. There are countless ways to show your customers how much you appreciate your business. For example, pay attention to the staff, especially from the owner or manager who will only make you feel pampered and special just to go to customers to ask how the evening is going.

  1. Be Responsible

Responsibly serving liquor is probably the most important way to show customers that you value them. After all, you do not want to see a patron who has had too much to drink and wants to get behind the wheel of a car. So if you are going to serve alcohol in your new restaurant, you must be familiar with all the laws of the liquor state. The laws of liquor vary from state to state, in most cases, if a person is involved in an accident while being drunk, as the owner of the establishment that served them, can be held responsible.

By following these tips you can achieve satisfactory results and improve the quality of service of your restaurant. These are small steps that can promise success to any business in the field of catering. Courtesy, quality of raw material and professionalism will allow your business to be successful.

A good restaurant in order to function at its best must work in every section and must be able to propose itself as best it can presenting itself as absolutely able to handle any type of request. Only then will success be assured. Organizing is the basis of any type of business management process and without the right internal management it will be difficult to achieve results.


Food marketing: 5 digital marketing strategies for your restaurant.

Digital marketing strategies-Food marketing. Creating an effective online marketing campaign is hardly and  simple task – especially for restaurateurs who use most of their time and energy to control what happens in the kitchen.

In recent years, a number of online marketing platforms have intervened to make it easier for independent restaurateurs to develop websites, manage social media, and cultivate better relationships with their online customers. Here are five tips from industry experts about what you could do to improve and expand your online presence.

digital marketing strategies

Digital marketing strategies

The turnover around Digital Food Marketing amounted in 2018, according to a survey by Necomm Food, to over 1 billion euros. But how can you communicate your product to potential customers?

Storytelling: the ability to know how to tell is fundamental to create a precise identity and leave a mark in the mind of users.

Engagement: Building a stable and lasting relationship with your customers can lead to incredible results.

Brand Identity: as already mentioned, the concept of identity for a brand has become an essential element to differentiate from all the others.

Multichannel: presence on multiple communication channels logically increases the chances of being seen by potential customers.

Social Media: fertile ground for Food Marketing is undoubtedly that of social media, such as Facebook and Instagram, in addition to the latest TikTok.

Digital marketing strategies

Digital marketing strategies

1) Create mobile websites. Restaurant owners who spend a lot of money on sites with moving buttons and Flash content, perform a bad service if these sites do not work on mobile devices. Sixty-nine percent of mobile phone users access the web every day from their smartphones, which is why you should focus on creating a simple website that quickly runs on as wide a variety of mobile devices as possible. This site should be easy to update, and should possibly integrate with the web platforms for restaurants without hindrance.

2) Stimulate the interaction. Hundreds of online visitors can click on your restaurant’s website every day, but what turns visitors online into real customers is the stimulus to interact with the restaurant owner. The best incentives are definitely limited time offers and discounts – usually posted on the restaurant website, on the Facebook page, or Twitter – a way to encourage people to get up and walk through your restaurant doors.

Digital marketing strategies

Digital marketing strategies

3) Publish the online menus. The thing that consumers seek more than any other, when they look for information online on a restaurant is an updated menu – even more than the phone number, address, or photo of the establishment. The menus do not need to be published only on the restaurant’s website, in any case: a good online marketing strategy for your restaurant could be to send your menus on online advertising platforms for restaurants or in website listings local newspapers to further extend their disclosure.

4) Solicit anonymous feedback from your customers. Often, restaurant owners do not fully understand the quality of service that the staff provides. Has the customer experience been satisfying or frustrating? The food was top notch or so? The catering platforms that provide restaurants with anonymous ways to gather honest customer feedback – both text and online – can help you understand what they are doing well and where your restaurant has room for improvement.

Digital marketing strategies

5) Take advantage of social media. Social media sites like Facebook and Twitter should be an important part of your online marketing campaign. Restaurant owners seeking to take full advantage of Facebook should post photos of their dishes and ask customers what kinds of specialties they would like to see. On Twitter, restaurants can tweet links to photos posted on Facebook and occasionally send culinary suggestions as a way to demonstrate their expertise and keep their followers updated.

As you may have noticed, all these online marketing strategies can be integrated with each other, so as to exploit all the possibilities offered by the Internet.

Read also: Food marketing: how to understand the needs of customers with the target.