Food storytelling: engage and build your loyalty

Food Storytelling is the ability of a brand to engage and excite the consumer by creating and telling a story. This story can talk about the product, its creators, or even tell the life of the consumer himself. Whatever you’re talking about storytelling, the important thing is to capture the attention first and then the heart of the beholder.

The intent is to arouse strong feelings – surprise, emotion, joy – telling the story of the activity and to those who are part of it. This helps the brand to establish a privileged link with the consumer, who becomes aware of details and anecdotes that will make him feel a participant and not just a recipient of the narration.

It’s necessary to make food storytelling because in this way you can engage your customers more.

It’s important to make food storytelling because this way you can engage your customers more and make them feel part of the experience.
Cake sales have proven to be a way for business owners – especially those who work at set times – to generate revenue and at the same time get creative by telling stories through their baked goods!

The power of storytelling is undeniable. It can take you places and make your life more interesting than ever!
A study from University College London found that we are much more likely to buy something if it’s stories involving food than just reading or viewing them online – so what better way for restaurants/bars that Do they want people to enter their doors again? The stories allow them a platform from which customers feel involved.

Food storytelling: what to tell.

First of all, identify what you want to tell and what customers want to hear. The options are many: you can tell the story of your family, where the name / logo of your restaurant is born, how you choose your dishes and ingredients, what are your ambitions and so much more. Get Creative.

Food storytelling is a trend that has been catching on in recent years. The idea behind it, as you may have guessed from the name: telling stories through food and drink in your favorite restaurant, so that guests feel something when they leave – whether they are elated or sorry
It’s about creating an experience for customers with every bite of nourishment in their plate. You want them back right after because this place was too good!

At the same time, consult the web (specifically reviews on Trip Adivsor, Facebook, etc.) to see what is the trend of customers who frequent your areas.

If your business is located in a historic district, your customers expect a restaurant link with the local tradition: tell them about your origins, your choice of location, and so on.

food storytelling

Storytelling is a type of versatile and customizable advertising campaign that can permeate much of the communication of your business. The important thing is to be able to involve the loyal customer and intrigue and fascinate the potential new consumer.

If your restaurant offers excellences (from craft beers, to the dish with this ingredient, to pizza with special grains, etc.), do not forget that those who choose you probably do it because they have read about you online. Tell us about your specialties to those who still do not know you or who wants to talk about you in a post and share it on social media.

It does not matter if you do not have a legendary story behind your back: emphasize the values ​​you want to convey in the narrative.

Focusing on values ​​rather than on the actual history of the venue should not, however, make your storytelling a foregone conclusion. Even everyday life can be effectively self told with transparency and sincerity and with a language appropriate to your recipients.

How to make food storytelling online and offline.

food storytelling

On social networks, for example, the story can be told episodically through a series of publications of images and texts that enhance, post after post, your origins, your characteristics, your mission. An advice:should  contents better than pointing to short texts as long as they are incisive and effective images. To avoid the long , verbose and tiring posts.

Food storytelling

A local, however, can also be told off the web. For example, with short emotional and / or captivating texts printed on tablecloths, napkins or walls of the room. They will take hold on who enters and consumes. You can also make storytelling on the same promotional material (such as flyers or posters), and finally also on the menu. Speaking of “menu” have you ever thought of giving the dishes the names of your staff, the streets of your neighborhood or anything else you characterize and identify?

Unleash your imagination and have a good storytelling!

Read also: What is Food Beverage Management.

How to advertise on Facebook for your restaurant

facebook for your restaurant

Facebook for your restaurant. is becoming more and more a window for advertising: discover how you can use it to make your restaurant wellknown.

Advertising on facebook restaurant. How to advertise on facebook for your restaurant. Facebook is becoming more and more a showcase for advertising: discover how you can use it to make your restaurant known.

Facebook for your restaurant

Facebook for your restaurant

In a social and technological context like this, being able to advertise on social networks could be an excellent way to increase the success and visibility of your restaurant.

In today’s society, a restaurant may not be able to get much exposure without using some kind of advertising strategy on Facebook or Twitter
A quick Google search will show you that there are over 500 million global users visiting these platforms at least once a month! Along with this increase in population comes increased competition between businesses vying for the attention of potential consumers – but what is needed? Advertising your business can make the difference between success and failure, attracting people through various channels they are already interested in exploring: blogs/food magazines (e-zines), online review sites like Yelp!

Obviously it is necessary to implement some strategies so as to obtain good results. Below are some useful tips to help you benefit from each sponsorship page on facebook.

Facebook for your restaurant

Online advertising is a great way to introduce your restaurant to a wider market.

The best advertisement for your restaurant is word of mouth. You invest time, effort and money to build a niche following that will be loyal to you throughout your life, but how do people know without paying attention? The answer: Online advertising!

Facebook is becoming a platform for more people to know their name than ever before. With the new See First feature, you can post exclusively on their site without having an account and they will show it first if relevant!

This means that even if someone who is not yet following your company has enjoyed or commented something posted elsewhere online – such as Twitter – then now all those posts with links here will appear on the top right right just below the related articles (and especially within a research). This allows customers to explore products using different points of contact rather than being informed about what might be good for them.

Facebook for your restaurant

Things to know about using Facebook for advertising purposes:

Facebook for your restaurant

– Facebook pages are indexed by Google as  traditional sites: the potential customer will have no trouble finding you by typing the searching engine;

– Facebook is a fast “pocket” sharing and communication system: you can also update your page via your mobile phone – for example, you can photograph the dish of the day, use filters to improve the shot and publish it instantly – and just as quickly respond to any requests or comments from users, even if you are on the move and not in front of a PC;

– you can achieve excellent results without paying any amount, but if you want to upgrade the tools at your disposal you can also invest in post sponsorships or page promotion, depending on your needs.

How to advertise  your restaurant on Facebook 

Facebook for your restaurant

The starting advice is always to create a page rather than a profile: the likes are more immediate than friend requests and moreover, while the number of friends is subject to limitations and there is a risk that Facebook will notice that the profile corresponds to an activity instead of a person, the number of fans on a page is unlimited.

Suggest your page to your friends and invite them to do so with their contact list in turn. If at first you are interested in making yourself known, you can also make a small investment to bring new likes to your page, but remember to target the public to whom you want to advertise: define age, interests and geographical area in the first place.

Facebook for your restaurant

Create interesting content for your page. Users use Facebook especially to entertain themselves. For example, a video in time lapses showing a dish, the menu of the day with appealing graphics, interesting quotes on the world of cooking combined with images, a shot in which you present your team at work, and so on .

Engage the audience. You can create a survey in which you ask, for example, what course they would like to find in the menu or which variant they prefer for a plate, giving them a couple of options. If you receive positive reviews, do not forget to highlight them: it is as rewarding for your business as for the customer.

Finally, you can create an “Action” button that refers to your restaurant’s website, or invite them to register for your newsletter, reserving a new promotion (like a coupon for your restaurant), that will take them to visit you for first time.

Read also: How to open and manage a restaurant’s facebook page

Food marketing: how to understand the needs of customers with the target.

Food marketing. Here are hundreds, perhaps thousands of available data sources, disconnected from each other. Since there are no standard data aggregation systems in the industry, it is necessary to understand how each source leads to a complete vision. If you are looking to get a clearer picture to understand the customers of your business, a complete analysis of the available data can be fundamental to understanding which direction to take and make more informed decisions.

The definition of Food Marketing includes all those marketing techniques and market positioning that connect food operators with its consumers. In this great field of commercial action we must keep in mind how many and which elements are often at stake at the same time so that any food product reaches from the producer to our belly, whether it is a simple apple or a more elaborate gourmet dish.

Food marketing

Can you imagine the food production and distribution chain at the industrial level?
We follow the simplified path of any burger: bread, bacon, cheese, lettuce and tomato. For each ingredient there is a production origin, an industrial processing, transportation, a new industrial processing (with all related activities such as packaging and labeling), transport, arrival in the store and finally in your stomach.
All these steps presuppose specialized operators, procedures and regulations, commercial relations, food handling, production of packaging materials, creative work, means of transport. This summary gives us a generic but convincing picture of how large the operational area of the Food Industry is and how much work it offers within its economic ecosystem.

A successful advertising campaign is based on successfully targeting an individual’s interests through various channels – including social media sites like Facebook or Twitter where they post updates about their daily lives! The best way for companies to reach potential customers is to use ads tailored to customer stereotypes.

Food marketing

Your next step is to figure out what data you have. You’ll need something to help you with this analysis and visualization, so gather all the relevant information from your restaurant’s point of view, including, but not limited to, customer surveys or interviews about their dining experience. Collect any other number that can give you an idea of how much customers are having fun, so that we (you) can know if we are meeting expectations!

Understanding customers is the basis for the success of each activity

Food marketing

food marketing

At the 2015 Innovation Summit in Catering 2015, Elena Battista, vice president and head of customer relations at Fishbowl, shared the importance of finding the truthful data, which allows us to understand customers, who they are, at what stages of life they are literally where they are right now. Meeting the most loyal customer segments can lead to deeper ties with customers and more work for you.

Food marketing

Going more specifically, Battista said that “[Fishbowl] believes you should aim for no more than five to eight segments, so you can “adapt your message and personalize it for them.

Through cognitive analysis of customers, Fishbowl has recently helped a large chain of sports bars to identify the main mistakes in its marketing. Before confirming a profile of their main customer, the chain in question believed that their primary customers were predominantly male, aged 18 to 45, single and childless, with a gain of about $ 60,000 per year , passionate about sports, specifically football, and used Facebook, Twitter and Instagram. To create a pleasant environment for this type of customer, the chain spread a certain variety of music, including the Top 40, country and hip-hop.

Food marketing

By collecting first, second and third-hand data, scouring the Web and connecting actual transactions with customer data, Fishbowl found that the “real customer” in the chain was predominantly male, aged 35 and 60, married with children and had an income of about $ 100,000 a year, did not listen to any sports radio station, played golf, and used Facebook, LinkedIn and E-club.

Food marketing

With this new information, the chain has repositioned its brand, focusing more on sport in general, rather than on specific sports, and appealing to families. They also started advertising on financial, news and travel websites, and started sending classical rock music, when they knew that most of their most loyal customers went to their clubs. After implementing these changes, restaurant guests stayed longer and started spending more money, indicating that they enjoyed their experience.

Battista stressed the value of collecting truly usable data; data collection as an end in itself is not useful for commercial activities.

“Success in the near future does not only include the use of technology; it’s about having the ability to extract the right data, find ideas and act accordingly, “said Battista. “To find out what data is most useful to know for the sake of your restaurant, make sure you have the right skills – through your staff or through external partners.”

Read also: Food marketing: 5 digital marketing strategies for your restaurant.

Food marketing: 5 digital marketing strategies for your restaurant.

Digital marketing strategies-Food marketing. Creating an effective online marketing campaign is hardly and  simple task – especially for restaurateurs who use most of their time and energy to control what happens in the kitchen.

In recent years, a number of online marketing platforms have intervened to make it easier for independent restaurateurs to develop websites, manage social media, and cultivate better relationships with their online customers. Here are five tips from industry experts about what you could do to improve and expand your online presence.

digital marketing strategies

Digital marketing strategies

The turnover around Digital Food Marketing amounted in 2018, according to a survey by Necomm Food, to over 1 billion euros. But how can you communicate your product to potential customers?

Storytelling: the ability to know how to tell is fundamental to create a precise identity and leave a mark in the mind of users.

Engagement: Building a stable and lasting relationship with your customers can lead to incredible results.

Brand Identity: as already mentioned, the concept of identity for a brand has become an essential element to differentiate from all the others.

Multichannel: presence on multiple communication channels logically increases the chances of being seen by potential customers.

Social Media: fertile ground for Food Marketing is undoubtedly that of social media, such as Facebook and Instagram, in addition to the latest TikTok.

Digital marketing strategies

Digital marketing strategies

1) Create mobile websites. Restaurant owners who spend a lot of money on sites with moving buttons and Flash content, perform a bad service if these sites do not work on mobile devices. Sixty-nine percent of mobile phone users access the web every day from their smartphones, which is why you should focus on creating a simple website that quickly runs on as wide a variety of mobile devices as possible. This site should be easy to update, and should possibly integrate with the web platforms for restaurants without hindrance.

2) Stimulate the interaction. Hundreds of online visitors can click on your restaurant’s website every day, but what turns visitors online into real customers is the stimulus to interact with the restaurant owner. The best incentives are definitely limited time offers and discounts – usually posted on the restaurant website, on the Facebook page, or Twitter – a way to encourage people to get up and walk through your restaurant doors.

Digital marketing strategies

Digital marketing strategies

3) Publish the online menus. The thing that consumers seek more than any other, when they look for information online on a restaurant is an updated menu – even more than the phone number, address, or photo of the establishment. The menus do not need to be published only on the restaurant’s website, in any case: a good online marketing strategy for your restaurant could be to send your menus on online advertising platforms for restaurants or in website listings local newspapers to further extend their disclosure.

4) Solicit anonymous feedback from your customers. Often, restaurant owners do not fully understand the quality of service that the staff provides. Has the customer experience been satisfying or frustrating? The food was top notch or so? The catering platforms that provide restaurants with anonymous ways to gather honest customer feedback – both text and online – can help you understand what they are doing well and where your restaurant has room for improvement.

Digital marketing strategies

5) Take advantage of social media. Social media sites like Facebook and Twitter should be an important part of your online marketing campaign. Restaurant owners seeking to take full advantage of Facebook should post photos of their dishes and ask customers what kinds of specialties they would like to see. On Twitter, restaurants can tweet links to photos posted on Facebook and occasionally send culinary suggestions as a way to demonstrate their expertise and keep their followers updated.

As you may have noticed, all these online marketing strategies can be integrated with each other, so as to exploit all the possibilities offered by the Internet.

Read also: Food marketing: how to understand the needs of customers with the target.