Takeaway: What It Consists Of

Takeaway. The takeaway generation: Italians' eating habits are changing. 51% of Italians have ordered takeaway at least once in the last 6 months.

Nowadays, takeout has become commonplace and is done in almost all situations. It is accompanied by an increasingly frenetic pace of life, where it is difficult to adapt to everything.

Takeaway. According to the 1st National Observatory on Italy Takeaway Market Report, a report drawn up jointly by JustEat and GfK Euriscom, the takeaway food trend is increasing in Italy, with 51% of Italians choosing takeaway in the last 6 months. Of these, 39% were made by telephone. "Digital takeaway" is also on the rise, with 19% of Italians saying they are willing to shop online to have food delivered to their home.

According to the Observatory report, most orders are placed at home and there is a high frequency of orders in the office. Research shows that ordering lunch and dinner at home is a way to break habits and monotonous lifestyle. Those who have a food culture that pays attention to taste see takeaway food as an opportunity to discover dishes they already know in a simple and systematic way. Dessert lovers, on the other hand, see how to experiment with new dishes and last-minute dishes.

Analysis of a phenomenon: takeaways

This phenomenon is not unique to Italy. A UK study by Avira found that 1 in 100 Britons under the age of 35 eat at least one takeaway every day. When we talk about our generation, in the UK we are specifically talking about the "Takeaway Generation", which refers to millennials and young people born between the 1980s and 2000s who are now aged 15+. up to 35 years. A three-year-old child who doesn't give up ready-to-eat foods so he can eat directly at home.

The growing demand is met by the market supply. In fact, today there are more and more food delivery companies, such as JustEat and Foodora, and according to the Wall Street Journal, sales would reach $94 billion in 2015.

The evolution of everything, supermarkets without cashiers and without staff, launched as an experimental form of Amazon. The application detects everything you take and withdraws money directly from your online account.

Eating habits change

Takeaway

Eating habits are also changing. The Italian baskets of basic and traditional ingredients are diminishing and new ready dishes, oriental and "foreign" experiments appear. Consider that in the 1980s the consumption of peeled tomatoes was very high, representing 50% of processed products purchased nationwide, but today sales are only 10% thanks to the widespread distribution of ready-made sauces (source: Nielsen.com). Purchases of washed and pre-cooked vegetables, ready-made soups and packaged sushi are also increasing.

However, changes in food choices do not necessarily indicate a trend towards unhealthy foods. Italians' interest in organic products and in reading labels to verify the origin and composition of the products they purchase is growing, in addition to culinary experiments in purchasing and home cooking. Or oriental gastronomy cuisine.

The web is facilitating this phenomenon. With the proliferation of e-commerce and portals like Shankara specializing in selling Indian food and spices around the world, products and ingredients from all cultures are now available for purchase.

Takeaway: an opportunity for the sector

Takeaway

The fast pace of work and the general madness of the society we live in often force us to take short lunch breaks, almost incompatible with restaurant meal times (which are necessarily longer).
In fact, more and more people are ordering take-away food minus the cost of setting a table in the office or at home.

The economic advantage is undoubtedly one of the determining factors for the success of takeaway food in Italy. Unstable contracts and low wages make traditional catering nearly impossible to afford.A casual whim, not a weekend habit.

According to data collected by the Milan Chamber of Commerce, 18.9 million Italians enjoy takeaway food worth over 5.5 billion euros, and this trend is growing.
So the takeaway market is not without problems, it is a market that is experiencing a real boom thanks to the closures which have facilitated the consolidation of this service in the majority of restaurants.

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