Create a restaurant menu: All you need to know.

autore articolo rexhina prifti data articolo 8 August 2022 commenti articolo 0 commenti

Create a restaurant menu: This is a delicate operation. From the choice of dishes to the graphics, you need to take care of every detail!

Create the restaurant menu: What is the menu for?

Create a menu restaurant

Create a restaurant menu

The answer might seem rather obvious considering that it is a useful tool to communicate to the customer dishes, drinks and related prices.

However, this object also presents itself as a sales tool. Its correct draft will guarantee an increase in turnover.

A well-designed and strategically formulated restaurant menu can tell a lot about the style of your local.

Create a menu restaurant

When it’s simple, like this:
3 courses for euros dollars; macaroni and cheese available on request (but not included), all the sandwiches served on homemade bread every day from the local bakery downstairs – you’re definitely looking at something authentic!

Create a restaurant menu

Alternatively, if there are too many options to choose from or ways in which people could interpret what they see, then there are good chances that customers will quickly tire of trying different things before finally settling in a fairly comfortable place with everyone else in tow, so that no single individual can feel left behind because he did not order.

Create restaurant menu: The rules

Create a restaurant menu

Your menu is the mediator through which your turnover passes and is used, most of the time, to convince customers to opt for one dish rather than another.

First of all, don’t simply choose your favorite colors, but consider that there is a branch of neuro-marketing that studies colors.

Even the graphics allow, if IS done well, to bring your customers to order what you want. It is advisable to consult to a professionalist.

The menu of your restaurant should be beautiful and informative to the customer, as a dress for them. Not only does it showcase what you have in the store, but it also paints pictures with words that make eating there more appetizing than ever!

Create a menu restaurant

Create a restaurant menu



Your food menu communicates a lot about how people see style when they look at your local’s offerings – both good and bad. The presentation can help attract customers to try a particular dish of their own initiative (a “visual invitation”) and at the same time attract those looking specifically for this feature.

Create a restaurant menu
The choices on the menu


A menu that is too long is likely to be confusing and the customer will not be able to make a decision. Reduce the number of dishes per section to a maximum of 6 courses. In this way you will have better dishes and happier customers.

If you want to offer a varied choice that satisfies everyone, you can always opt for a periodic change of the menu, perhaps following the season.

Create a menu restaurant

create a menu restaurant
create a menu restaurant

The longer the list of food options, the more difficult it becomes for someone who is looking at what you have on offer and trying to decide which one they would like the most – especially when there are some very similar foods with slight variations between them! 

Create a restaurant menu

This means that although having only three pages might seem excessive because each page contains six different plates in total (18 selections), these shorter lists make people feel much easier in making their selection: since nothing seems extraneous or useless, but rather all the choices were weighed up in advance.

How to create the restaurant the menu – imagination

Create a restaurant menu


Don’t limit yourself to simple descriptions with a list of ingredients but refer to the preparation.

Moreover, you could take care of the menu based on the theme of your restaurant with a language that reflects its nature.

Don’t forget to translate the menu into English, especially if you are in a tourist location.

The descriptions of the dishes must more or less have the same length. However, for the dish you want to sell the most it is worthwhile to capture the attention with a more accurate description.

We tend to choose the dishes at the top or bottom of the menu. Take this into account and enter the dishes you want in these positions.

It tells the ingredient, the origin and above all the quality!

Read also: How to create a children’s menu: 5 tips.