Category: Restaurants

Create a restaurant menu: All you need to know.

Create a restaurant menu: This is a delicate operation. From the choice of dishes to the graphics, you need to take care of every detail, while if you want to have a drive thru on your restaurant the use of drive thru markings are important.

Create the restaurant menu: What is the menu for?

Create a menu restaurant

Create a restaurant menu

The answer might seem rather obvious considering that it is a useful tool to communicate to the customer dishes, drinks and related prices. Also have in mind the common mistakes with the restaurant accounting for the financial management.

However, this object also presents itself as a sales tool. Its correct draft will guarantee an increase in turnover.

A well-designed and strategically formulated restaurant menu can tell a lot about the style of your local.

Create a menu restaurant

When it’s simple, like this:
3 courses for euros dollars; macaroni and cheese available on request (but not included), all the sandwiches served on homemade bread every day from the local bakery downstairs – you’re definitely looking at something authentic!

Create a restaurant menu

Alternatively, if there are too many options to choose from or ways in which people could interpret what they see, then there are good chances that customers will quickly tire of trying different things before finally settling in a fairly comfortable place with everyone else in tow, so that no single individual can feel left behind because he did not order.

Create restaurant menu: The rules

Create a restaurant menu

Your menu is the mediator through which your turnover passes and is used, most of the time, to convince customers to opt for one dish rather than another.

First of all, don’t simply choose your favorite colors, but consider that there is a branch of neuro-marketing that studies colors.

Even the graphics allow, if IS done well, to bring your customers to order what you want. It is advisable to consult to a professionalist.

The menu of your restaurant should be beautiful and informative to the customer, as a dress for them. Not only does it showcase what you have in the store, but it also paints pictures with words that make eating there more appetizing than ever!

Create a menu restaurant

Create a restaurant menu



Your food menu communicates a lot about how people see style when they look at your local’s offerings – both good and bad. The presentation can help attract customers to try a particular dish of their own initiative (a “visual invitation”) and at the same time attract those looking specifically for this feature.

Create a restaurant menu
The choices on the menu


A menu that is too long is likely to be confusing and the customer will not be able to make a decision. Reduce the number of dishes per section to a maximum of 6 courses. In this way you will have better dishes and happier customers.

If you want to offer a varied choice that satisfies everyone, you can always opt for a periodic change of the menu, perhaps following the season.

Create a menu restaurant

create a menu restaurant
create a menu restaurant

The longer the list of food options, the more difficult it becomes for someone who is looking at what you have on offer and trying to decide which one they would like the most – especially when there are some very similar foods with slight variations between them! 

Create a restaurant menu

This means that although having only three pages might seem excessive because each page contains six different plates in total (18 selections), these shorter lists make people feel much easier in making their selection: since nothing seems extraneous or useless, but rather all the choices were weighed up in advance.

How to create the restaurant the menu – imagination

Create a restaurant menu


Don’t limit yourself to simple descriptions with a list of ingredients but refer to the preparation.

Moreover, you could take care of the menu based on the theme of your restaurant with a language that reflects its nature.

Don’t forget to translate the menu into English, especially if you are in a tourist location.

The descriptions of the dishes must more or less have the same length. However, for the dish you want to sell the most it is worthwhile to capture the attention with a more accurate description.

We tend to choose the dishes at the top or bottom of the menu. Take this into account and enter the dishes you want in these positions.

It tells the ingredient, the origin and above all the quality!

Read also: How to create a children’s menu: 5 tips.

Kitchen equipments: What do you absolutely need?

Kitchen equipments: what are the essentials?

A mortar and a pestle, of course! These tools have been used for centuries to prepare spices in Latin American cuisine.

Kitchen equipments



Kitchen equipments

But what about other popular dishes like curry or halibut stew? The answer may surprise you: it is not only these kitchens that rely heavily on their use – many international recipes call specifically “a rubbing of spices” as well as specific grinders such as fresh cilantro if desired (and who does not like to add fresh chopped garlic). Nowadays there are also electric models that do a great job both at grinding and chopping herbs – if safety is your thing then this could be perfect because everything you need.

How to choose kitchen equipments:

Kitchen equipments

Let’s start with the pots. There are different types and with various materials such as stainless steel, aluminum, enamelled cast iron, copper, stone, terracotta, porcelain and enamelled glass. Furthermore, especially the pans, they generally have a particular anti-stick coating indispensable in the kitchen.

You have to choose in relation to the use we will make of it behind the stove and then based on the material. The pans are equipped with a lid and two handles, possibly in various sizes. The capacity varies with the number of diners, obviously.

The pans allow the preparation of fries, vegetables, meat etc. They are also necessary in various measures. Let us not forget casseroles and pans for stews, roasts and sauces. also useful is the grill pan, the pressure cooker, for cooking legumes, braised meats and stews.

One of the most important things to consider when choosing pots is the type and frequency of use. Raw material, style, weight or subtlety – whatever your preference there is a perfect set for any occasion!

Kitchen equipments

I always recommend going with stainless steel because it not only moves better than other metals, but nothing sticks well enough on its surface that could scratch delicate glass plates both across the room or even nearby while cooking, which makes cleaning much easier also because the food does not make excellent detergents to remove the grit (even if they come in handy!). And if the cost is not a problem, try to invest in advance because the long-term costs will probably far exceed anything else by enough.

Knife set

Kitchen equipments

Recall that in addition to the classic cutlery, it will be necessary to have a good set of knives, made of steel and / or ceramic, with different sizes, for the various recipes in the kitchen.

Obviously you will need steel scissors and the classic poultry shears.
Above all, wooden and steel ladles of various sizes cannot be missing to mix dough, sauces, etc. as well as the skimmer.

Knives can be a very useful tool to have in the kitchen. There are many types and styles of knives available, but not all of them will work for every task or purpose; before buying one, be sure to evaluate which type would best suit how long they will spend on the cutting board, as well as their personal preferences. Consider these factors: length (the average person has about 11 inches from the base to the tip), weight distribution on the shape of the handle(s) which material is made out.

Kitchen utensils

Kitchen equipments

When it comes to the kitchen, there are some tools that we can not do without. A mixer or blender will be essential to mix ingredients such as cream cheese and eggs to create sauces such as pesto; the pans make it easy to cook the meat on your stove when they are heated high enough so that the water does not get into their base material!

The most important thing when choosing any sharp tool is safety rules because if handled incorrectly an accident could happen causing injury so always wear gloves while handling them.

Kitchen equipments

As for pans made of non-stick material, it is advisable to use tools that do not scratch this type of material. They will also serve whips, also electric, for the preparation of sweets, to whip and to prepare the beaten egg.

The cutting board and the half-moon are essential for shopping, slicing and cleaning vegetables and more. The potato masher and potato peeler, the vegetable mill are also other allies of those who love the velvety or the classic gateau.

You may also need a meat tenderizer. For the desserts then, you will need rolling pins, molds, a pasta cutter wheel and cookie cutters.

You will also need oven mitts and oven mitts, refrigerator containers of various sizes.

Read also: How to plan the cooking for the Lasagna Stuffing

What you need to open a restaurant?

What do you need to open a restaurant? How to get the requirements? and where do you start? Our experience in restaurant management software has allowed us to know the rules of this sector.

You will need a very specific type of space to open your restaurant.
-A kitchen with high ceilings is necessary, as well as at least two bathrooms per 100 square feet so that employees can have privacy when they are not working or cooking food on the spot, as well as enough refrigerator storage space so that the meat does not get ruined before it is cooked thoroughly enough (30 days).

Open a restaurant

How to open a restaurant in your city
The requirements for opening a restaurant are different depending on the city. For example, property taxes and licenses can be expensive because they are based on population size or something similar like building size instead of revenue generated by customers visiting your venue every day – so it’s important not only know what kind of food you want to serve but also how many seats there are in every area where the staff works! Searching for these details in advance could save you time later when you are dealing with all those bureaucratic snags along the way…



What it takes to open a restaurant

open a restaurant


The process of opening a restaurant is not easy. The first step to take before considering this venture, and one that might seem like an insignificant detail, but that can actually set in motion your entire lifetime; know what tax requirements apply so that the structure of the business entity (such as LLC or company) is appropriate and legal under federal law. These vary based on the fact that it will be run as an independent individual firm where there is nothing like the extended families involved such cases occur when two parties form their partnership agreement through marriage that falls into some categories between whose “joint venture”.

We know that the design of your food concept is important because it will directly affect who you want to attract and what kind of customers are willing to give their money for. Make sure not just this step in planning every detail, including how big should the kitchen space or the size-wise dining area be? There is no right answer; these decisions should depend on how many people can stay inside during peak hours without feeling crowded (and expenses).

Open a restaurant

When you decide the perfect name for your new restaurant, be as creative and evocative as possible. You want people who hear about it from others or see its logo to know exactly what kind of food they will experience when they visit yours, so come up with something that perfectly sums up every dish served!
I recommend doing some demographic research to find out which names resonate most effectively among this target audience, because there is nothing worse than two great concepts vs one mediocre due exclusively to popularity alone (although sometimes these decisions may seem subjective).

Open a restaurant

To open a restaurant you need:

  • Being in age;
  • Having the SAB course certificate;
  • To Exercise or to have practiced for at least two years in the restaurant business or have worked as an employee;
  • Have a high school diploma with subjects related to trade and / or food preparation.
  • For the SAB course, better inform yourself


In any case the premises must have:

  • Urban planning and building requirements;
  • Destination of commercial use;
  • Technical requirements for occupational safety and health suitability;
  • HACCP;
  • VAT number;
  • INPS and INAIL registration;
  • SCIA (certified start report) to be presented in common;
  • Communication to be sent to the private Chamber of Commerce;
  • Commercial license (for the rental of a room already used will be provided by the tenant);
  • Registration to the CONAI;
  • Communication to the customs agency for the sale or administration of alcohol;
  • Authorization for the sign;
  • SIAE rights for music.

What it takes to open a restaurant and the costs.

These obligations have a cost that varies based on the location in which you will open the business. In any case, consult a specialized accountant.

The cost varies around 4 000/6 000 euros. Other investments will include furniture, equipment and more. Overall, they exceed € 100,000.

Other costs to consider concern:

  • Location;
  • equipment;
  • Tableware and provisions;
  • staff;
  • Utilities;
  • Raw material.

Opening a restaurant is not easy, as much as managing it. However, technology comes to our rescue to organize the management of our restaurant. Our management software allows you to optimize the efficiency of your business and organize communication between the room and the kitchen that otherwise would risk being confusing. The management of the premises will be efficient and effective.

Read also: How to choose the right place to open a restaurant

How to open a pizzeria? How much does it cost?

Open a pizzeria. Let’s see together what are the requirements to open a pizzeria and how much it can cost.

Pizza is the emblem of our beautiful country and our kitchen. It is so famous that it is thought that in Italy only pizza is eaten. Pizza is our femme fatale and nobody in the world seems to resist it. It is also an interesting and profitable opportunity in the culinary sector.

Open a pizzeria

Starting a pizzeria is not easy, and the first step can often seem daunting. However, with patience, you will find that it becomes easier with the passage of time! First of all we need to be clear about what type of catering business you want – whether this means making takeaways or having tables set up so that people could sit down while eating their meal from your menu selection; there are many options available for those looking to open this type of business…

Open a Pizzeria: what do you need?

Open a pizzeria

You can find pizzerias everywhere, but each of them has its own place on the market and its target customers. It is always important to see what the market offer is and analyze the competitors.

Consider to open a takeaway pizzeria, a room with table service, a pizza restaurant, a place with ethnic or international specialties or a place open until late with entertainment and music. The possibilities are many and for each of them there are different needs for space, furniture, target and budget.

For example, for a pizzeria, the laboratory and the sales space will suffice. Instead, for a traditional pizzeria a room is obviously needed.

The equipment will also have to adapt to the choice of the type of activity.
The ideal would be to have a nice wood oven. Before installing it, it will be necessary to check the Fire Department. The alternative is the professional electric oven.

Open a pizzeria

The laboratory must have:

  • a spiral mixer;
  • a marble counter;
  • one or two refrigerated cabinets or a small cold store,
  • a freezer
  • the normal kitchen equipment


Setting up a traditional restaurant means creating a style for the restaurant. Better to contact a supplier specialized in furnishing public shops and stores.

Requirements for opening a Pizzeria

Open a pizzeria

The mandatory route includes:

  • the authorization from the Municipality of reference;
  • request certification of compliance with health and hygiene regulations at the ASL;
  • Haccp certification;
  • registration with the Chamber of Commerce, INPS and Inail and open VAT number.

The holder must not have a degree and can hire an experienced pizza maker. If you want to deal with cooking, you can take a professional training course to get a preparation.

This practice is valid for legislative, administrative and social security purposes and must be sent to the Office of the Register of Companies of the Chamber of Commerce responsible, which in turn will send it to other bodies. For the opening of a new activity, the Certified Activity Start Report (SCIA) is also required. This is a self-certification to be completed exclusively online and sent electronically before the start of the business. Finally, opening a pizzeria requires a HACCP plan, or a certificate that guarantees the hygienic quality of the food and equipment in the room.

The costs to open a pizzeria

The opening of a pizzeria involves in addition to all the tax obligations:

  • costs for renting or buying the premises;
  • the relevant regulation;
  • the cost of kitchen equipment;
  • the furnishings for the room;
  • hiring some employees;
  • refurbishment of the premises;
  • standardization of the electrical system and the hydraulic network;
  • marketing.


The profit will be proportional to the volume of business, and depends on the location of the venue, the commitment to work and the promotional and advertising activity.

The initial investment could be a problem and the best choice is to find out about a possible subsidized loan.

You could also opt for franchising to amortize the costs. Now there are numerous brands dedicated to pizza with quality products.

Conclusions

In order to get a good feedback, it is important to study the characteristics of your future pizzeria. Identify market demands and try innovative ideas. Think about what people in the reference area would need or look for: a quick meal? a pizza take-away? A cozy place to spend the evening? In any case, the quality of the raw material is fundamental and will certainly bring new customers.

Read also: Take a restaurant into management: mistakes to avoid

Decorate the restaurant: Some trendy ideas!

Decorate the restaurant is a necessity as much as the competition offers innovative and captivating atmospheres that encourage customers to spend time and money in their restaurant. Catching up with competitors is essential!

Decorate the restaurant

The first step is to find one’s own style and consequently choose the rest of the details that must be perfectly coordinated with the chosen style. The colors, the furnishings and the dishes must harmonize with the essence of the room!

Furnish the restaurant?

New restaurants have a lot of tough decisions to make when it comes to furniture. You might think that you can just buy everything that looks nice and then fill it with tables as needed, but there are some important considerations before you make such an investment: what is the style? Want simple family cabins? How much money do you want to spend?”
You could go without any decoration or try various decorating patterns from stylish modern chic.

What kind of furniture is ideal for your restaurant?
A well-appointed dining space can make a world of difference. Keep this in mind when choosing what to put where and how much to store, seating capacity should also be an important factor, as you strive to provide guests with a perfect experience every time they enter your venue!

The furnishing style

Decorate the restaurant

There are various styles and countless possible choices and combinations: modern, retro, Shabby Chic, Provencal, Ethnic, etc. The atmosphere is the calling card for customers. Furnishings, staff uniforms, courtesy and menus will counteract the construction of the image you want to communicate.

The style of the restaurant must adapt to the restaurant’s target.

After choosing the style, we will have to organize the furniture. Typical of Shabby Chic are pastel colors or for a modern style, the lines are essential and elegant. Obviously you can also opt for contrasts.

Furnish the restaurant: Arrange the items

Decorate the restaurant


The choice of furniture should be a consequence of the style and character we want to give to the restaurant.

We need to be consistent with the rest of the environment.

The empty spaces, many times, are filled by furniture, shelves, various objects or paintings creating an overloaded environment.

Empty space, on the other hand, is useful as it restores brightness to the rooms.

Tables and chairs

Decorate the restaurant

The table is the central element as it immediately captures the customer’s attention.

Decorate the restaurant

The arrangement of the tables must allow an easy movement of customers and staff. In fact we should:

  • do not place tables near the bathrooms;
  • avoid tables at the entrance;
  • leave enough space between one table and another;
  • keep the tables away from the kitchen.


As far as lighting is concerned, it is advisable to avoid a single diffused light but try to create plays of light and give dynamism.


The boho chic furniture is the key to the modern restaurant.

Decorate the restaurant
Decorate the restaurant

Premises with wrought-iron ceilings or structures, glass showcases, arches or dividers in gilded iron, walls decorated with plant-based wallpaper. Ultra modern lamps.

Tables of all sizes and seats of all kinds with different shapes, colors and materials.

The boho chic or bohemian style represents the set of thousand contaminations: classic and modern together with the vintage 70s.

The predominant elements are:

  • bold and vivid colors in particular red and purple;
  • wood, velvet, eco-leather;
  • wooden furniture or natural vintage, modern or handmade materials;
  • even large plants.


The mise en place must be full of highly studied contrasts:

  • Bright colors of glasses and dishes on a textile background that recalls nature.
  • Kitchens, rigorously exposed production laboratories;
  • Multi-purpose venues.


We have seen this year’s trend and some tips to best furnish your restaurant! Choose the style that best fits the impression you want to give your customers and surprise them!

Read also: HOW TO ORGANIZE AN ENOGASTRONOMIC EVENT

Italian cuisine abroad: get ready to shiver!

Italian cuisine. Is it to joke or maybe not? We know. Generally our palate is definitely a little too fine just to allow us to imagine changes to our most sacred holy recipes. We do not tolerate alterations and many times we also collide with each other because my grandmother’s recipe is not the same as your grandmother’s. So try to figure out what our reaction to the alteration of our beloved Italian cuisine abroad might be.

Try to figure out what could be our reaction to the alteration of our beloved Italian cuisine abroad.

The taste of Italy is everywhere you go, and it’s not just in your imagination. Culture has spread far beyond the borders of the country with its rich culinary history for a reason: people love to eat!
Food abroad can be difficult at first because many cultures have their own unique flavors that have been created over time by different groups.

Italian cuisine

Italian cuisine abroad

However, if you try hard enough, you will find ways around these obstacles: how to find out which type or style of cuisine you like best (whether Italian, Mexican, Indian, etc.) and then make adjustments accordingly; learn which spices help create depth without overwhelming other ingredients; ask questions about how certain dishes might be different depending on where/when someone was raised.

For the over three million Americans who identify as linguine and spaghetti lovers, this question is a big problem. Can they cook them? The answer seems to be “yes” But it turns out that not only people of Italian origin claim ownership of these noodles or any other type; some pasta lovers also come from Asian countries – especially from Korea!

Italian cuisine abroad

Italian cuisine

Drink cappuccino practically during any meal

The stranger sips cappuccino with spaghetti. A fairly common belief sees us Italians always drinking cappuccino. Obviously, for us, milk is something exclusively for breakfast!

Pasta and risotto as side dishes

Abroad the pasta is ordered accompanied by the salad while, for us, the pasta is a first course and the salad a side dish. The combination is alarming!

Ketchup on pasta, why?

Ketchup is used as a condiment on pasta, sometimes also together with mayonnaise. The real pasta with tomato is only the product of the union perfumed with fresh tomatoes and basil.

Condiments in pasta water

Many foreign restaurants, having no idea how to prepare pasta, use the pre-cooked one. Sometimes it is seasoned directly in the cooking water. What a pain! Furthermore, there is a common belief that adding oil during cooking prevents it from sticking to the bottom … er, no!

Pizza

Pepperoni is a pizza with famous salami abroad and above all in the States. The confusion is dictated by the assonance with our poor peppers.

The “fettuccine Alfredo”

The fettuccine Alfredo is another “Italian” dish very famous in the United States but in Italy it is very little known. They are egg fettuccine, with butter and Parmesan cheese.

Here are some strange uses and modifications of our Italian cuisine abroad.

The cake of pasta
One of the most common mistakes made in making pasta, for example, is the long cooking. Out of Italy very often pasta is cooked like this. You take a large pot, throw the pasta and then turn on the fire. The cooking can go on for hours, until you get a kind of glue. The product can then be easily cut into slices like a cake, strictly without salt and oil.

Micro waves and Italian cuisine
But perhaps the most used way to bake pasta is through microwave oven. Undoubtedly it is a fast system that takes cooking from six hours to a few minutes, but the result is a soup with post-atomic recalls very often accompanied by a persistent aroma of chemical nut. However, this system presents a risk. Scientists are still trying to understand why spaghetti has a tendency to explode in the oven.

Read also: Neapolitan pizza dough: the original recipe

Italian restaurants in Germany: How to open one?

Italian restaurants in Germany combine Italian taste and German love for Italy. It would seem a winning combination but it is good to pay attention to the procedure to follow.

It happened to everyone, at least once in their life, to give in to the temptation to eat in one of the Italian Restaurants abroad.


Who for nostalgia of a good dish of pasta with meat sauce, who out of curiosity, we all entered an Italian Restaurant outside the borders of our country. We ate and were disappointed. The causes of the disappointment of expectations are numerous. Sometimes the Italian Restaurant abroad has only the name of Italian. At other times the disappointment is due to the choice of products, which are often presented as Italian, but they are not.

It is the so-called “Italian Sounding”, or the use of images, geographical names and brands that evoke Italy to promote non-Italian products to represent a real business of counterfeiting.
It was therefore necessary to adopt a measure that would recognize the real Italian restaurants abroad and certify them.
Objective, transparency, honesty and recognition for those who work with passion, commitment and honesty.

Find out what German customers are looking for

The world of commerce generally does not allow complete authenticity. There will have to be tears to the very strict Italian culinary rule to satisfy customers. It is necessary to pay due attention to local tastes and arm oneself with mental flexibility.

Italian restaurants in Germany: A long culinary history

Italian restaurants in Germany

The market in Germany is full of Italian restaurants that have been working there for many years. After all, the first Italian immigration dates back to the 1960s. Certainly the success of these restaurants ensures appreciation for our cuisine by German customers.

Italian restaurants in Germany, where to open them?


Germany is a rich country, but with different realities. Opening up in a city rather than another makes its difference. Which are the most popular cities?

  • Hamburg is an administrative division and is the richest area in Germany. Opening here would allow you to try your hand at restaurants with excellent ingredients or even street food.
  • Bremen: here too the Hamburg speech applies. It would not be difficult to open a quality place.
  • Baviera: location closer to Italy, both geographically and culturally.
  • Berlin would seem the ideal destination but the market is very competitive. Generally, here, very little is spent on eating out. Keep that in mind!
  • Stuttgart presents itself with many of our compatriots established in the made in Italy trade.
  • Frankfurt is rich and also frequented by important people. Let us not forget the ‘important density of banks including the European Central Bank.


The German customer who visits Italian restaurants:

  • He generally knows the quality of our products;
  • It requires a medium / high level;
  • he is used to spending without excesses.

The German bureaucracy

Italian restaurants in Germany

Italian restaurants in Germany
There are three important points:

  • VAT number: for your restaurant you can choose between a sole proprietorship, a partnership or a limited company;
  • food sector authorizations;
  • legal and fiscal management of personnel: simply consult an accountant.

What kind of restaurant do you open?

Here are some possible ideas:

  • Italian Street Food: wallet pizzas, trousers, arancini, light fried;
  • regional cuisine with DOP products and DOC wines;
  • cuisine for celiacs;
  • pizzeria.

Italian restaurants in Germany: Business plan?

Italian restaurants in Germany

Planning before opening our restaurant is fundamental: from the financial to the furniture, from the choice of suppliers to the offer on the menu and let us not forget marketing and competition.

A good business plan must include:

  • The target
  • A study of competition;
  • Marketing;
  • Financing;
  • Providers.

The tongue

Italian restaurants in Germany

Let’s not forget the language, very important if you want to open an activity abroad. It can be learned in Italy in specialized schools, and also in Germany.

Conclusion

To open any business you want commitment and luck. Only in this way will it be possible to have the deserved suffocation, as for everything.

Read also: The best 4 Italian restaurant chains in America

Organic restaurant: requirements of the new restaurant

Organic restaurant. As people become more aware of environmental pollution, they increasingly prefer to go to an organic restaurant. Obviously this is not only the result of an interest in the environment but a real trend that is involving everyone and in any commercial sector.

So here they start popping up everywhere the vegan restaurant that offers a menu completely different from what we are used to find in any restaurant.

organic restaurant


Organic restaurant
The number of vegetarian-style restaurants has increased by over 300% only since 2012!

The vegan restaurant is born from a real philosophy of life. Many restaurateurs marry it because they believe in it and want to share with the public their way of life, but for many others it is just a form of business.

Organic restaurant

The vegan restaurant was born from a true philosophy and the desire for a healthy life.

The owner, who became it himself after adopting this lifestyle, knew that there were many benefits to eating cleaner; not only does it make your body healthier, but it also improves mental clarity! With more time on his hands, he decided that instead of complaining about the lack of space in nursing homes, as some people do when they face old age, would build an entire business around helping others lead a happier life at any stage with compassion, continuing to follow their own beliefs until death itself?

What are the characteristics of a good organic restaurant?

Organic restaurant

  • Generally we prefer fresh, local and seasonal ingredients and maybe even having an organic certification.
  • A philosophy of ethical and sustainable consumption.
  • Organic and natural furnishings, consistent with the image of the restaurant.

But what does the gastronomic offer to an organic restaurant and what have to do?

When we take a look at the culinary trends of organic restaurants, we note a particular preference for: seasonal fruits and vegetables, grains, tubers, whole grains, seeds, nuts and vegetable or animal proteins. With these ingredients, each activity then uses its imagination to create tasty and healthy dishes.

Some examples of interesting dishes are bowls or a main dish consisting of salads in a single dish, substantial, rich in nutrients, colors and flavors. The formula consists in using proteins, a side dish of vegetables or legumes, a cereal base (quinoa, rice, cous cous or bulgur), a sauce and dried fruit or seeds for a touch of crunchiness

Organic restaurant

  • The famous and tasty hummus is the king of organic menus. The classic recipe involves the use of chickpeas, but it can also be prepared with lentils, beetroot, carrots, etc. Hummus is a cream that accompanies vegetables and appeals to most customers
  • Another popular dish is vegetable chips, a healthy alternative to French fries. These are vegetables and fruit fried in organic olive oil (carrot, pumpkin, courgette, aubergine, banana).


But let’s not forget the timeless pizza, easily adaptable to everyone’s needs. It can be prepared with various flours, based on cereals and even protein.

Hamburgers are another popular option. These burgers are prepared with meat from animals from organic farms or organic vegetable products. For vegetarian or vegan customers the choice is vast and consists of seitan burgers, tofu, quinoa, lentils, beetroot and chickpeas, paired with various cereal breads, some of which are also gluten-free and of course combined with cheeses, vegetables and sauces.

Organic restaurant

Eating healthy and with organic products also means taking care of yourself and your health. One of the advantages of organic restaurants is being a type of activity that allows you to serve food at all hours! Customers will choose your business at any time of the day if they are sure of consuming a healthy and environmentally friendly meal. As a result, don’t skimp on the offer!

The decoration Organic restaurant

The target consumers in organic restaurants want to eat in peace, in a relaxing environment and encourage them to come back to visit you. Always focus on quality materials, simple and light, perhaps with an eye to the territory and local craftsmanship. Our beautiful country is famous throughout the world for the skill of our excellent craftsmen.

In any case, the idea is to use:

  • wood, stone, bamboo. Recyclable crockery.
  • Napkins and tablecloths in cotton cloth or in truly biodegradable materials.
  • Restored or vintage tables, chairs and furnishings.
  • fresh plants and flowers


Always pay attention to what you display in your restaurant and to the validity of what you propose. Clients are not stupid and if they have any doubts about the veracity of your choices, they could bring you bad publicity:

  • Always use organic seasonal fruit even if it may have cosmetic defects. A good consumer of organic products knows that the goodness of the product does not depend on a shiny shell without imperfections.
  • Make sure that your dishes are always balanced and never high in calories.
  • It explicitly avoids the use of plastic or toxic materials.

Good luck!

Read also: Vegan or vegetarian menu: here are some ideas

Instagram and catering: changes and strategic use

Instagram and catering: In the past, nobody would have taken a photo of the dishes in a restaurant. Nowadays, instead, sharing one’s experience is a very normal thing. The change is tangible, especially in catering marketing. The strength of a beautiful image on instagram now makes the difference. The simple and trusted word-of-mouth changed dynamics.

instagram and catering


The customer is attracted by a photo on instagram, to then eventually make a reservation. When he is at the restaurant, he will share his experience and someone else will look for the restaurant. Instagram is our new word-of-mouth.

A restaurant therefore needs an attractive profile to attract users. Attention must be focused on dishes, decorations and services.

Modern customers are more interested in ingredients, nutritional values, presentation and, of course, flavor. The gastronomic world has become a family environment.
Instagram allows you to have direct contact with potential customers, fascinated by everyday chefs.

Instagram and catering: you want to experiment

Instagram and catering

Customers increasingly want to open up to new gastronomic experiences. .
This allows restaurants more freedom, versatility and innovation. All of this contributes to increasing profits. they innovate and allow them to create new ways to increase their profits.

The restaurants are increasingly taking care of their presentations in order to have the best possible rendering in photos. The dishes become very colorful and are most appreciated in the instagram and catering world.

When we talk about recipes then, we are always looking for the last trend to insert in our menu. Even more if it is about satisfying both the millennials and the generation, born and raised in the world of digital sharing. They simply want to be surprised and then surprise their followers.

Looking for the most beautiful space

Instagram and catering

Changing decoration and lighting, one seeks to conform to the visual codes of the social platform. Bright and natural materials, stone, marble, wood, luminous metals, colorful tableware, lamps with diffused light. The idea is to create wonder with beauty and originality.

Marketing for everyone

Instagram and catering

Any company that tries to make its way into the chaotic world of digital advertising can carry out advertising campaigns, with a reasonable investment. Gastronomic and media influencers can also help small and medium businesses. Advertising in this way becomes more democratic and affordable for everyone.

There are very positive prospects and restaurants should definitely invest in this type of advertising.

Instagram and catering

This photographic social network allows us to find inspiration and feed our passions through images. It also allows us to establish contacts with people who share our passion. When used in business, it is easy to see positive effects and increase customers.

Restaurants, pubs, pizzerias and pastry shops use this platform to advertise themselves. A company or an individual who publishes content will have innumerable possibilities to attract followers who have a particular preference for the sector of competence of the user who published the content.

Instagram and catering: using it in the best way to attract customers

The sectors that have greater visibility on instagram are fashion, beauty, sport, fashion, travel and of course food.

Let’s see some interesting data: First we want to give you some data that makes you think:

  • 97% of liquor brands sell on Instagram;
  • 58% of food enthusiasts on Instagram have a keen interest in cooking, and restaurants;
  • 36% are more encouraged to try new things thanks to Instagram.

Instagram and catering

Images and videos on the web are like sirens for Ulysses. Include curiosity and desire.

If you have a restaurant, focus on the best you have to offer and share it. Make your followers participate and communicate the essence of your restaurant but also who you are!

First, an instagram business page is a must if you plan to sponsor your business

Later you will have to take into account that even before obviously offering good food, you have to offer an experience that your customers will love to live, relive and share. Make them participate in the news you want to implement in your business and in the kitchen and always be transparent.

You will have to pay attention to some things in particular:

  • presents the place where the restaurant is located;
  • introduce your staff;
  • allow users to see the environment in which you work;
  • communicates the atmosphere and creates relationships of esteem and trust.

Instagram and catering: photography

Instagram and catering


Try to follow these tips to always have beautiful and appealing content:

  • don’t take photos directly from Instagram: shoot from the phone, if you don’t have a professional camera;
  • no to too distant or small;
  • images must be symmetrical;
  • use dievrse angles;
  • use photo editing app:
  • shoots without flash and with possibly natural light (not with light in the restaurant);
  • keep the same style for all the photos.


For the format, the size of Instagram images are:

  • horizontal 1080 x 566 pixels;
  • vertical 1080 x 1350;
  • 1: 1 square with dimensions 1080 x 1080.

What to do to promote your restaurant?

  • uses Instagram Stories
  • create Pic Contest on Instagram where you reward users who post the best photos;
  • propose special offers;
  • encourage your customers to post selfies by tagging your restaurant;
  • creates events;
  • get in touch with Blogger, Food blogger offering them free meals in exchange for good publicity;
  • contact Influencer;
  • uses Instagram listings;
  • Enter the right hashtag Instagram food.


Hashtags are important for gaining visibility and attracting audiences that are part of your target audience.

You have a limit of 30 hashtags, but Instagram rewards consistency with the content, so better few but good.

What hashtags to use?

Enter hashtags that highlight the territory and local products.
Use the hashtags that allow you to reach your ideal target
Don’t forget the hashtag trend topic, that is the hashtags you want in the food but don’t overdo it.
Choose hashtag with various capacities: for example some that have a range from 1 to 5 million posts, other hashtags with 100 thousand per million, then again hashtag with posts under 100 thousand. The important thing is to be consistent.

But what is the most famous hashtag for restaurants?

The foodporn that is the most popular hashtag ever. The exploration of Instagram is based precisely on the hashtag search for thematic photographs. Therefore it is essential to choose the right hashtags, to make your way through the social network of images.

Read also: How to advertise on Facebook for your restaurant

Automatic cash point for catering: advantages

Automatic cash point. A cash register or cash point is a sales transaction device combined with a cash drawer. Generally, the recorder prints a receipt for the buyer who carries the details of the transaction. A recorder, if it is prepared, can also print the invoice or receipt.

Automatic cash point

When it comes to the cash point of any business, you need security and reliability. Erpman’s automatic cash register will provide all this to your company with its automated service that keeps track of every transaction, also providing peace of mind to know that there is no human error involved in making transactions fast without losing money or time!

A bit of history

Automatic cash point

In 1879, James Ritty invented the first cash register. He was an American manager who ingeniously devised this instrument that his employees would take over part of the collection. For this purpose he took inspiration from the way the fuel flow was regulated in steamers. The first cash registers were nothing more than simple adding machines.

Often the cash register has a cash drawer that opens only when the transaction is completed or with a special key. All this helps to prevent small thefts made by not recording a sale and pocketing the consideration.

Automatic cash point

In restaurants, the preaccount that is a document , is also used, generated by the store management application useful to the customer to take into account what he has consumed the sum to be paid. When you go to the cashier you need to communicate with the table number since the software displays the total and automatically transforms it into a receipt , receipt or invoice.

In some countries, including Italy, the cash register is mandatory for some businesses. In these cases the purchaser is required to keep the receipt by law and to show it at the request of public officials. In addition, the appliance is sealed and must be periodically reviewed by the Ministry of Finance. We speak, therefore, of a fiscal cash register.

Automatic cashier: evolution

Automatic cash point

Some cash registers are connected to scales, scanners, point of sale (POS) terminals for electronic payment transactions. By now, they are real computers connected to a network system for managing sales. In fact, in these cases, the computer system that controls the client casse is installed on a server. The handhelds used to print orders, forecasts, etc. also belong to this system.

Today there is an evolution of cash register systems that led to the use of tablets and smartphones to manage cash transactions, creating a new generation of POS totally based on portable devices.

With the automatic checkout, you can speed up all payment steps and ensure total security. The cashier simply has to calculate an account for each customer while checking out with his credit or debit card to automatically withdraw the money from his connected bank accounts when ready!

Obligations

Automatic cash point

According to the decree related to the 2019 Budget Law, all cash registers must be connected to the Internet for the transmission of telematic fees.

The law provides for two bands of compulsoriness.

The operator who exceeded € 400,000 in turnover in 2018, began to transmit electronically on 01 July 2019
The remaining of the operators on 01 January 2020.
In this way the book of fees is eliminated and the fiscal booklet will instead be digital and can be viewed using a QR code.

The modern market: the automatic pay station

Automatic cash point

The modern market needs to have a simple and flexible cash system. Current cash register solutions make the operator’s activity much easier than traditional cash registers.

automatic cash point

Furthermore, the automatic pay machine is becoming more and more popular both in the large-scale retail trade and in smaller shops.

The cash machine can be an indispensable tool to improve the efficiency of your business. In fact, when the time comes to pay, the customer associates the lack of immediacy with the disorganization. Optimizing the process, on the other hand, will give you greater confidence in managing payments. Furthermore, the automatic pay stations allow to reduce the error margins caused by the speed.

Our automated teller service

Automatic cash point

Our automatic teller service, thanks to its intuitive interface, designed for touch and non-touch monitors, it is possible to make takeaway orders and send them to the relevant departments, issuing the receipt of the related order. The products will have a representative image during the loading of the product to help you and make it easy to select the products requested by the customer.

Read also: How to choose the best cash register for your restaurant