Create the restaurant menu: This is a delicate operation. From the choice of dishes to the graphics, you need to take care of every detail!
Create the restaurant menu: What is the menu for?
The answer might seem rather obvious considering that it is a useful tool to communicate to the customer dishes, drinks and related prices.
However, this object also presents itself as a sales tool. Its correct draft will guarantee an increase in turnover.
Create restaurant menu: The rules
Your menu is the mediator through which your turnover passes and is used, most of the time, to convince customers to opt for one dish rather than another.
First of all, don’t simply choose your favorite colors, but consider that there is a branch of neuro-marketing that studies colors.
Even the graphics allow, if IS done well, to bring your customers to order what you want. It is advisable to consult to a professionalist.
The choices on the menu
A menu that is too long is likely to be confusing and the customer will not be able to make a decision. Reduce the number of dishes per section to a maximum of 6 courses. In this way you will have better dishes and happier customers.
If you want to offer a varied choice that satisfies everyone, you can always opt for a periodic change of the menu, perhaps following the season.
How to create the restaurant the menu – imagination
Don’t limit yourself to simple descriptions with a list of ingredients but refer to the preparation.
Moreover, you could take care of the menu based on the theme of your restaurant with a language that reflects its nature.
Don’t forget to translate the menu into English, especially if you are in a tourist location.
The descriptions of the dishes must more or less have the same length. However, for the dish you want to sell the most it is worthwhile to capture the attention with a more accurate description.
We tend to choose the dishes at the top or bottom of the menu. Take this into account and enter the dishes you want in these positions.
It tells the ingredient, the origin and above all the quality!