Changes in consumer habits allow new businesses to promote themselves aggressively and competitively without spending capital.Among the tools that the web offers to advertise a restaurant, often at reduced costs, there are banner ads, ads, e-mail marketing, review websites, social media and many others.First of all it will be essential to create a website dedicated to your restaurant and the facebook page.You will need to make sure that it is well positioned in search engines.Moreover, it is intuitive and functional for the user, who has a graphic and a captivating layout and finally that enhances the strengths of the restaurant.
To be more performing it will be important that the website is compatible with different devices in addition to computers such as tablets and smartphones. For the facebook page everything will be simpler.
It is important to integrate a presentation of the restaurant and its history, the menu in digital format.
This system allows you to make reservations directly online and to periodically publish photos that enhance the location and dishes served.
To make the website of the restaurant more visible on the web, you can rely on one of the many advertising campaigns such as AdWords on Google.
If advertising campaigns and the creation of a website have costs, it is completely free to advertise and promote your restaurant on social media with texts, photos and videos.
Being present on all major social networks (Facebook, Instagram, TripAdvisor, etc.), especially on those most used by your target, will be crucial.
The second type of advertising to promote and launch your new restaurant is offline advertising.
Advertising flyers (maybe with a coupon or a discount);
insertions in newspapers and magazines (both in the sector and in small local publications and therefore with a target of customers residing in areas adjacent to yours);
billboards (strategically positioned even on the road)
advertisements on the radio, etc.
And finally, less immediate but also more effective advertising is the word of mouth of satisfied customers.
The key thing then will be to finally succeed in the intent (not easy) to make your customers go away fully satisfied. In this way you will acquire over time more and more customers and an increasing number of loyal customers.