The web is now one of the main promotion and sales channels. For this reason, whoever manages an activity must necessarily think about their digital presence, structuring a website and maybe even opening a facebook page.
In particular, through these channels and social media, you could increase your customers and make yourself available to a new market share. Facebook pages, for example, are an excellent tool for retaining customers and acquiring new ones. Furthermore, opening them is very simple. All you have to do is follow the instructions provided by the same platform and in a short time you will have the facebook page of your restaurant ready to be managed.
At this point, however, the hardest part arrives. Managing a facebook page in a winning way is in fact anything but simple and obvious. We need a real marketing strategy, which must be carefully planned and entrusted, if possible, to experts in the sector.
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How to open and manage a restaurant’s facebook page: what not to do
Between optimal management and bankruptcy, the border is very thin and sometimes a small mistake is enough to compromise the image of the business forever. If in fact gaining a good online reputation is very difficult and requires time and dedication, to ruin it is enough a badly managed response to the negative review of a customer. Before identifying the golden rules for managing a restaurant’s facebook page, let’s see the mistakes that should be avoided.
Publish irrelevant content
It may seem obvious but it is not at all. Often, in fact, especially if the Facebook page is entrusted to people who are not properly trained, it is easy to come across publications that concern the owner’s personal interests, irrelevant events and other information that has nothing to do with the activity. In these cases it is difficult to distinguish the page from a personal profile and what will emerge will be only a lack of professionalism.
Managing a Facebook page is an activity that requires time and dedication and that can not be limited to the occasional publication of content. Of course we must not fall into the opposite error, but keeping the page updated, with 2-3 posts per week, is essential to not lose the interest of fans.
Cancel negative comments and do not respond to reviews
One of the thorniest aspects of managing a Facebook page, especially if it is a restaurant, is that related to reviews and negative comments. In these cases, it is good to count to ten before responding. An impulsive response, and therefore poorly managed, is in fact a sign of touchiness and denotes only a lack of professionalism on the part of the restaurant and its staff. The advice is to plan standard responses in which the restaurant takes responsibility and responds with criticism to customer requests.
How to open and manage a restaurant’s facebook page: 3 golden rules
After identifying all the possible mistakes that could damage the image and reputation of the restaurant, it is also important to know the golden rules to better manage the Facebook page of your restaurant.
Create an editorial plan
The editorial plan is a tool that allows you to create a programmable content grid that is always available to keep your page active and to retain your customers. This way you will avoid occasional and irrelevant publications. Of course, your ability will be in identifying those contents (photos, links, etc.) that can attract and engage the users of the page better.
Create and manage advertising campaigns
The creation of an ad hoc editorial plan will also include the promotion of the page through the creation and management of advertising campaigns. To do this you can rely on the tools ,available by the same platform, the Facebook ads. In this way, you can reach more people, increase your community and even get a few more bookings.
Create a space for managing comments and reviews
Finally, one last golden rule is to create a sort of space with all the indications to respond to possible criticism and reviews in a cordial manner. In this way you will contribute to improving the image of the restaurant, showing availability and professionalism, qualities much appreciated by customers.