ONLINE REVIEWS. In an time in which the digital world is the main source of information it is necessary to acquire a position with a positive evaluation within sites and platforms that review your locale. Nowadays, those looking for a place to spend a lunch or dinner rely on their mobile phone typing on the main search engines in which area and what they are looking for. The use of applications able to provide the position of the premises in the area of research interest is widespread, especially in the new generations.
But how to choose which among the many results is up to the customer who often decides to rely on online reviews that the application allows to publish.
What are the reviews?
Review is a widespread term. In short, it is usually composed of an evaluation scale, for example from 1 to 5 stars, followed by a brief comment that the customer leaves on the platform where he found the announcement. The review is saved and made public so that subsequent customers can read the thoughts and opinions of previous ones to get an idea of the product.
What are the benefits of having so many reviews?
Just having a place on the web offers great opportunities at your restaurant. In the past, to promote your club, you need flyers or car rides with megaphone to attract the most attention possible, methods that are still very effective. Now there is the possibility of self-promoting your own locale, through a digital word-pass. Having many reviews indicates that the product offered is interesting and very popular. Customers on the web feel more secure when they find a place with many reviews. The owner of the activity in question leads to greater visibility and a potential increase in the number of customers.
What are customers looking for on the web?
The numerous browsers of the network looking for a place to eat first look for information such as opening and closing times, type of menu, quality and indicatively value for money. Some of these data are provided directly by the owner of the premises, others are provided by the customers themselves in their reviews. Visual communication is an important factor, as the number of photos of the venue increases as reviews increase. This is an added value because in addition to reading opinions, the customer can see with his own eyes what the restaurant offers to start from ‘environment, catering and in some cases the dishes.
How to improve the results of the reviews?
We must start from the assumption that who writes post on the internet is a human being with their own opinions and tastes, consider a review as an affront is not recommended. It is necessary that the owner of the restaurant read his reviews, positive or negative, and respond to the various customers, thus showing interest in the opinions of the consumer. A negative review in most cases is linked to an aspect that can be improved, for example, delayed table service, lack of waiters etc. . Understanding what the customer does not like is the first way to improve satisfaction and therefore increase the rating of the reviews.
New technologies help us to be more efficient and connected, giving us the possibility to choose. The reviews in restaurants help the owners to attract more customers, and why not even be more satisfied with their work.
It is a guide on how to add yourself for free on “google maps” to start receiving recenzioni on your local.
Read also: Avoiding negative reviews